Eric Thayne
speaker
147 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Eric Thayne’s voice in public audio — every appearance, attributed to the second.
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Appearances
I'm going to fill in my own information and my own content, my own stories to do that. And then that way you're not reinventing the wheel every time because there's so much content out there. You don't have to anymore. You can see what's working and you can do more of it. And actually, this is like a little teaser, but... actually built a software product that does this for you. Yeah.
And it's all powered by AI and everything, but it actually knows your voice and it knows your stories and it knows your content. And then it also knows social media. Cause you know, like if you use ChachiBT, it's like the, the knowledge cutoff is like two years ago. And so if you have it right content for you, it's like really cheesy and lots of hashtags and emojis.
And you're like this, I'll get boot off the stage if I post this. Right. So it's actually trained on how to write content correctly and That's another thing that comes along with the limited edition. Oh, cool. Anyway, but that's a new thing that we're launching as well with it that will help you to do that because this is by far the biggest struggle that people run into.
It's like, what do I talk about? How do I come up with content? How do I turn it into other types of content? And it assists you through that whole process. Awesome.
Like not every video reaches your whole audience. So you can repost stuff. And a lot of times the process with content is saying the same thing over and over again from a different angle. And it's just always coming up with new hooks and new ways of making the same point. You're constantly making the same point. Your business needs a funnel. That's it. That's literally the only point.
That's all I got.
Yeah. And to be clear, I don't advocate for shutting off your ads either. It made sense for me at that time. It was the right move at the right time. And there's a spot when you're bleeding money that you have to you have to do something. Yeah. But we're even starting to like kind of supplement with ads now. And like this year, that's a big play for us.
It's a totally different ballgame when you have a foundation of an audience like you do. Right. Like those ads work so much better because. Everybody knows who you are because they've seen your content, because they have trust with you, and so you don't have to worry as much. But here's the thing. If you're running ads, what I always say is, what is an ad except content that you put money behind?
And the best ads are the best content, right? It's got to be something that's, again, grabs people's attention, is interesting, makes them interested in what you're doing, and has a call to action. And so it makes sense that if you're going to be spending money on ads, you might as well be creating content as well because what you're doing is you're testing ads with your audience.
testing the hooks. And this is one of the huge advantages of content is because most people, especially if you're a beginner with ads, most people think like, oh, I'm going to go spend a bunch of money on ads. But the reality is they're going to spend a bunch of money just testing to see what works. Actually, just testing to see what doesn't work, right?
You'll spend thousands of dollars just testing and find out that none of that worked or here's the one thing that worked. So instead of doing that with ads, you can just do it with content. If you're consistently creating content all the time, what happens is you find those videos that are the outliers, right?
That we talked about that take off or they go viral or they get a thousand views instead of a hundred views. And you're like, okay, that hook worked. That was interesting. Take that video, run it as an ad. Now you're testing for free. and then only spending money on the ones that have proven to work. And... The type of ads that I think work the best are the ones that work as content, right?
Because they're entertaining, they're interesting. It's not just like, go buy my thing, right? And so when you test that way, you find what works and then you go spend. It works better, so you're spending less on it because it's more effective than you going out and testing to see what works.
And then the other thing that happens is when you're creating content, you're building an audience, you're building up a warm audience. I think one of the reasons why...
your content works so well and why your ads work so well you have such a huge audience now right and all those people that trust you and so you can put something out to your email list or to content or whatever and you get a ton of free traffic along with the paid traffic to the cold audience. Right. And so we did this with Eileen. We took one of her best performing videos that took off.
We started running as an ad. That ad ran for actually might still be running. I haven't checked. Last time I checked, it had been running for like a year and a half.
profitably right which most ads last like a couple days a couple weeks right so because it was a piece of content that worked and then we took it and ran it as an ad and then it just continued to work here's something funny i don't know if you knew this you probably didn't know this but uh for everyone else at home this is kind of cool so uh i did my film they would do the 50 or whatever and then eileen
Yeah, because when we did those videos for her, they already had a call to action. And usually it's comment below this word, like a keyword, and I'll send you my free thing or send you my webinar or whatever. And so then we would just record another version of it that's like click on the link down below, right? And then if we did run it as an ad, they had that version of it that they could run.
It made sense. So cool. It just gives you the ability to create 30 ads a month, which is great.
Well, let me just say this. At the end of the day, the whole purpose of all of this is to take your message, whether it's a business message or a charity or something that you just love talking about, and just to get it out to people, right? Get it in front of more people. And it used to be that you do that in newspapers or TV or
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