Eric Thayne

human psychology and what makes that happen now there's a lot of layers of depth to this like I built a whole course on it that teaches the entire process because it's because there's a lot to it but the basic framework we'll talk about right now because if you just take what you know and what you're good at And you put it into what I call the language of social media.

human psychology and what makes that happen now there's a lot of layers of depth to this like I built a whole course on it that teaches the entire process because it's because there's a lot to it but the basic framework we'll talk about right now because if you just take what you know and what you're good at And you put it into what I call the language of social media.

human psychology and what makes that happen now there's a lot of layers of depth to this like I built a whole course on it that teaches the entire process because it's because there's a lot to it but the basic framework we'll talk about right now because if you just take what you know and what you're good at And you put it into what I call the language of social media.

See, most people just show up and they just start talking and teaching. But then it's not like working for the type of content that people want to consume. And so if you just put it into this formula, it instantly works better. It instantly performs better.

See, most people just show up and they just start talking and teaching. But then it's not like working for the type of content that people want to consume. And so if you just put it into this formula, it instantly works better. It instantly performs better.

See, most people just show up and they just start talking and teaching. But then it's not like working for the type of content that people want to consume. And so if you just put it into this formula, it instantly works better. It instantly performs better.

I get comments all the time from people that are like, I did my first one and it got three times as many views as I normally get or ten times as many views. Sometimes they go viral immediately. And so it's about putting it into this formula so that it can work. So here's the formula. The first thing you start with is a hook. Every piece of content needs to start with a hook.

I get comments all the time from people that are like, I did my first one and it got three times as many views as I normally get or ten times as many views. Sometimes they go viral immediately. And so it's about putting it into this formula so that it can work. So here's the formula. The first thing you start with is a hook. Every piece of content needs to start with a hook.

I get comments all the time from people that are like, I did my first one and it got three times as many views as I normally get or ten times as many views. Sometimes they go viral immediately. And so it's about putting it into this formula so that it can work. So here's the formula. The first thing you start with is a hook. Every piece of content needs to start with a hook.

Now, if you're in Russell's world, you understand hooks, right? Because you talk about hooks all the time. And a lot of times they're hooks for a webinar, for a presentation, or for an offer and everything. But the hook in content kind of comes before that, right? The hook is not just... Here's this thing that I do or presenting in an interesting way.

Now, if you're in Russell's world, you understand hooks, right? Because you talk about hooks all the time. And a lot of times they're hooks for a webinar, for a presentation, or for an offer and everything. But the hook in content kind of comes before that, right? The hook is not just... Here's this thing that I do or presenting in an interesting way.

Now, if you're in Russell's world, you understand hooks, right? Because you talk about hooks all the time. And a lot of times they're hooks for a webinar, for a presentation, or for an offer and everything. But the hook in content kind of comes before that, right? The hook is not just... Here's this thing that I do or presenting in an interesting way.

It's like I just need to grab people's attention. So it can be a visual hook. It can be an editing hook like a Zoom effect. Or we did one video for you where you were wearing a shirt and a tie, right? Russell's wearing a tie. Russell's wearing a tie. Like you don't see that very often. And so that was the hook, right?

It's like I just need to grab people's attention. So it can be a visual hook. It can be an editing hook like a Zoom effect. Or we did one video for you where you were wearing a shirt and a tie, right? Russell's wearing a tie. Russell's wearing a tie. Like you don't see that very often. And so that was the hook, right?

It's like I just need to grab people's attention. So it can be a visual hook. It can be an editing hook like a Zoom effect. Or we did one video for you where you were wearing a shirt and a tie, right? Russell's wearing a tie. Russell's wearing a tie. Like you don't see that very often. And so that was the hook, right?

But it's got to be something that's going to grab someone's attention to get them to stop because if you're – you could have the best content in the world and the most valuable thing. If you can't get somebody to stop scrolling and pay attention to what you're doing, then nobody's ever going to see it.

But it's got to be something that's going to grab someone's attention to get them to stop because if you're – you could have the best content in the world and the most valuable thing. If you can't get somebody to stop scrolling and pay attention to what you're doing, then nobody's ever going to see it.

But it's got to be something that's going to grab someone's attention to get them to stop because if you're – you could have the best content in the world and the most valuable thing. If you can't get somebody to stop scrolling and pay attention to what you're doing, then nobody's ever going to see it.

And click the button. And it could be a visual thing. It could be an editing thing. It could be what you say. It could be something you say that speaks so deeply to a pain point that they have that they go, I got to know the solution to this. I got to know what they're going to say about it. Those are the best hooks, honestly. Um, they're not like trying too hard.

And click the button. And it could be a visual thing. It could be an editing thing. It could be what you say. It could be something you say that speaks so deeply to a pain point that they have that they go, I got to know the solution to this. I got to know what they're going to say about it. Those are the best hooks, honestly. Um, they're not like trying too hard.