Eric Thayne

I started thinking about it. I was like, how can I present this in a way that would be interesting to Russell's people, that would make it click, that they would get it and want to start doing it? And then I realized at that moment, I was like, oh, this is kind of like a perfect webinar, but in 60 seconds, right? Usually they're 90 minutes, but like the perfect webinar is like the best webinar.

I started thinking about it. I was like, how can I present this in a way that would be interesting to Russell's people, that would make it click, that they would get it and want to start doing it? And then I realized at that moment, I was like, oh, this is kind of like a perfect webinar, but in 60 seconds, right? Usually they're 90 minutes, but like the perfect webinar is like the best webinar.

selling framework ever for any type of content or anything not just a webinar right use it for speaking for live events for everything and i was like oh what if i taught it like this where it's a 60 second perfect webinar and you basically go through a hook and a story and a point and an offer right and let's take there are three secrets in an offer

selling framework ever for any type of content or anything not just a webinar right use it for speaking for live events for everything and i was like oh what if i taught it like this where it's a 60 second perfect webinar and you basically go through a hook and a story and a point and an offer right and let's take there are three secrets in an offer

selling framework ever for any type of content or anything not just a webinar right use it for speaking for live events for everything and i was like oh what if i taught it like this where it's a 60 second perfect webinar and you basically go through a hook and a story and a point and an offer right and let's take there are three secrets in an offer

And so that was when I taught it at Mastermind in Paradise as the 60-second perfect webinar, and that just caught on. People really resonated with that idea. I don't remember the event. I spoke Friday night, and then Saturday, everyone was around the resort making videos. Everybody was out there doing it.

And so that was when I taught it at Mastermind in Paradise as the 60-second perfect webinar, and that just caught on. People really resonated with that idea. I don't remember the event. I spoke Friday night, and then Saturday, everyone was around the resort making videos. Everybody was out there doing it.

And so that was when I taught it at Mastermind in Paradise as the 60-second perfect webinar, and that just caught on. People really resonated with that idea. I don't remember the event. I spoke Friday night, and then Saturday, everyone was around the resort making videos. Everybody was out there doing it.

We actually literally planned that because we had a, there was one month where she wasn't able to film. And so we're like, well, we'll just do a double shoot next month and we'll beat Russell's record. And so we did 51. Yeah.

We actually literally planned that because we had a, there was one month where she wasn't able to film. And so we're like, well, we'll just do a double shoot next month and we'll beat Russell's record. And so we did 51. Yeah.

We actually literally planned that because we had a, there was one month where she wasn't able to film. And so we're like, well, we'll just do a double shoot next month and we'll beat Russell's record. And so we did 51. Yeah.

Yeah. So this is the formula that every viral video follows. And like I've gone and I've studied it and I've reverse engineered it. And like there's a lot of different types of viral content. There's funny videos or entertaining videos or there's educational videos. But this is especially effective. I mean, you can see this formula even in the silly videos, right, that go viral.

Yeah. So this is the formula that every viral video follows. And like I've gone and I've studied it and I've reverse engineered it. And like there's a lot of different types of viral content. There's funny videos or entertaining videos or there's educational videos. But this is especially effective. I mean, you can see this formula even in the silly videos, right, that go viral.

Yeah. So this is the formula that every viral video follows. And like I've gone and I've studied it and I've reverse engineered it. And like there's a lot of different types of viral content. There's funny videos or entertaining videos or there's educational videos. But this is especially effective. I mean, you can see this formula even in the silly videos, right, that go viral.

But it's especially effective for somebody who's like if you're a creator, if you're an entrepreneur and you're trying to get a message out there, it's a way to grab people's attention. Get them to pay attention to what you're talking about. Narrow their focus in on what you do and what you can help them with and provide value and build trust with them.

But it's especially effective for somebody who's like if you're a creator, if you're an entrepreneur and you're trying to get a message out there, it's a way to grab people's attention. Get them to pay attention to what you're talking about. Narrow their focus in on what you do and what you can help them with and provide value and build trust with them.

But it's especially effective for somebody who's like if you're a creator, if you're an entrepreneur and you're trying to get a message out there, it's a way to grab people's attention. Get them to pay attention to what you're talking about. Narrow their focus in on what you do and what you can help them with and provide value and build trust with them.

And then give them a call to action to go actually do something about it. What you think about it, that's the whole point of business is to get people's attention, kind of teach them something, and then get them to take action on that. Hook, story, offer. Sounds so familiar. Hook, story, offer, right? Yeah. So that's the idea is like can you do that? And the formula is built on that.

And then give them a call to action to go actually do something about it. What you think about it, that's the whole point of business is to get people's attention, kind of teach them something, and then get them to take action on that. Hook, story, offer. Sounds so familiar. Hook, story, offer, right? Yeah. So that's the idea is like can you do that? And the formula is built on that.

And then give them a call to action to go actually do something about it. What you think about it, that's the whole point of business is to get people's attention, kind of teach them something, and then get them to take action on that. Hook, story, offer. Sounds so familiar. Hook, story, offer, right? Yeah. So that's the idea is like can you do that? And the formula is built on that.