Eric Thayne
speaker
147 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Eric Thayne’s voice in public audio — every appearance, attributed to the second.
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Now he's like blowing up. He's getting all this attention. He's driving people like he's become like a like the authority in the freediving industry because of this content and changing everything for him. So that that's the process, right?
It's like you have to you got to learn the framework and everything, but you really have to commit to just doing this consistently and showing up and making the videos and then making them better and better. And if you do that well before you even have an offer to sell, then when it comes time to sell an offer, now you have an audience to sell to. Credibility. Credibility.
You know how to talk about it now because you've already spent so much time talking about it and paid attention to what worked and what didn't. And everything just goes so much better. You have this really solid foundation you can fall back on. I think James is an interesting case there too because –
What does it normally look like? Well, let me say this first. Being consistent doesn't necessarily mean every day. So there's going to be people watching this who have a full-time job. They're like, how am I going to make a video every day? You might not be able to. That's fine. Because if making a video every day causes you to make crap, honestly, then you're not doing yourself any favors.
So focus on making good content. Focus on making content that's getting better over time. And if it's three times a week, that's great. If it's five times a week or whatever. If it's a YouTube video, typically it's once a week, right? And so it depends. But if you're once every 30 to 45 days, it's not okay. Yeah. Well, unless you're Mark Rober, right?
Who does a video once a month, but they're really big productions, right? So there's a balance of quality and quantity. And I say in my book, quality is better than quantity, but quantity leads to quality and quality quantity is the best, right? So if you can create... a quantity of quality content, that's the end goal. But you're not going to start there.
You're going to start out making probably a quantity of really bad content so that it becomes better. And then when it becomes good, then you'll actually start to see that happen. So first of all, so don't get like all...
worried that like i have to make a video every single day and this is gonna be crazy if you can awesome it's a really good uh goal to strive for but especially in today's social media landscape like if your videos are good and you're doing a few times a week like you're good on the algorithm like not there's no issue there when we're talking about short form video right
Um, so what's more important, um, I saw a video about this the other day. I thought it was really good. He said, it's not about frequency. It's about consistency. Consistency is showing up for your audience regularly. Frequency is about how many videos per day am I putting out there? And so if you're focused on frequency and not consistency, you're probably headed to burnout.
Like you see that happens. A lot of people, they make a video every day for two weeks or a month or two months. And they're like, I can't do this anymore. And they move on to something else. Right? So if you can just show up consistently, um, And the reason why that's important is because, number one, the algorithms like it.
They want to see somebody who's consistently posting, who's consistently sharing quality content, who's consistently getting a good amount of views. And then they'll start boosting you and showing your content to more people. But what's more important than the algorithm – and I saw a post from Gary Vee about this the other day. He said the algorithm is not a robot. The algorithm is people.
It's literally the people watching your content. They're the ones determining whether your content goes viral or not. And so if you understand people, if you understand how to speak to people, it's not about just gaming the algorithm. It's about showing up for an audience. And how many of you guys are like, Really good friends with somebody who's only there for you like some of the time.
When they need something. Right? When I'm trying to sell you something. If you want to build an audience and a community, like you need to show up. You got to be there for them. And that's – so there's a psychological component to that. And so I would make that the number one goal. It's like I'm just going to show up consistently at whatever frequency I can handle right now.
I'm going to show up consistently for my audience. And then build systems around that. So I'm a big systems guy. I love systematizing this process, which is why like with you or with Eileen or some of our other clients, we typically do like a batch shoot day. So we'll write all the scripts and then shoot them all in one day.
And then you don't have to do anything for a month or two months in your case, right? And they just drip out over time. So if you can be consistent with that. For some people, you might like to shoot a few videos once a week. And that's totally fine. Or maybe a few more videos twice a month or something like that. So you find out what's the rhythm that works for you.
And the more you can batch that content and get it going, then the more consistent you're gonna be able to be. And then you can actually go on vacation or you can do other things and your content keeps flowing. So that's the way that I look at it. That's cool.
There's a lot of research strategies for finding ideas. But I think the biggest thing... I have this thing called the authority matrix that I teach that's about like where do you start when you're starting out with content? And it typically starts with two types of content. One is documenting your journey.
So there's a well of content ideas there just talking about like here's what I learned today. And then the second one is really like playing off of other people's expertise. So you take a video from Russell Brunson or Alex Ramosi or somebody like that. Like they said this and here's what I think about it.
And so you get to capitalize on the authority of other people and then just share your own thoughts on it. And it's a really good way to get started because you'll start coming up with ideas. You can do things like searching Reddit for what questions are people asking in my industry, which is another good way to do it. You can look at YouTube videos. You can model other people's content.
One of the things that we do with all our clients and help other people do is go find other videos that have already gone viral. and just model them, right? Not copying what they're saying. You can take somebody in a completely different industry, but you've modeled the format, like the structure. Here's why it went viral. I'm going to take that.
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