Eric Thayne

But I did it. I got them over with. I only made three. I was like, that's enough. I did three, okay? So I made the three videos, and I didn't know what I was doing. And it was over time that I started to kind of develop the formula. I started to figure out what was working because for the first two months of making the videos, I was actually losing followers every day. So I'm offending everybody.

I'm like, I hate this. They like people didn't like it or whatever. Like, I mean, there were followers. I was gaining followers, but I was losing more followers. So clearly, like it was different from what I had done in the past. And all the people that have followed me before were like, this guy changed. I'm moving on.

I'm like, I hate this. They like people didn't like it or whatever. Like, I mean, there were followers. I was gaining followers, but I was losing more followers. So clearly, like it was different from what I had done in the past. And all the people that have followed me before were like, this guy changed. I'm moving on.

I'm like, I hate this. They like people didn't like it or whatever. Like, I mean, there were followers. I was gaining followers, but I was losing more followers. So clearly, like it was different from what I had done in the past. And all the people that have followed me before were like, this guy changed. I'm moving on.

And that's a hard thing to like commit to something like this and then see your follower count dropping and then and then to like continue. Yeah. With bail. This is not working. Yeah. Well, most people go for like two weeks and they see it working and then they give up because that's a lot of work. Right. I can just spend money on ads. So. But I kept going because I didn't have another choice.

And that's a hard thing to like commit to something like this and then see your follower count dropping and then and then to like continue. Yeah. With bail. This is not working. Yeah. Well, most people go for like two weeks and they see it working and then they give up because that's a lot of work. Right. I can just spend money on ads. So. But I kept going because I didn't have another choice.

And that's a hard thing to like commit to something like this and then see your follower count dropping and then and then to like continue. Yeah. With bail. This is not working. Yeah. Well, most people go for like two weeks and they see it working and then they give up because that's a lot of work. Right. I can just spend money on ads. So. But I kept going because I didn't have another choice.

I burned the boats like Facebook ads. I was like, I'm done with those. And so it continued going. And then it was through a process of like, I knew that in order for it to work, I needed to get better and better at it. And the way to do that was to watch the performance of my videos, pay attention to what was working. And do more of that.

I burned the boats like Facebook ads. I was like, I'm done with those. And so it continued going. And then it was through a process of like, I knew that in order for it to work, I needed to get better and better at it. And the way to do that was to watch the performance of my videos, pay attention to what was working. And do more of that.

I burned the boats like Facebook ads. I was like, I'm done with those. And so it continued going. And then it was through a process of like, I knew that in order for it to work, I needed to get better and better at it. And the way to do that was to watch the performance of my videos, pay attention to what was working. And do more of that.

And then pay attention to what wasn't working and do less of that. I'm like, if I just follow that formula, this should work out. Eventually we'll figure it out. At some point. And that was what happened. And it was through a process of looking through all of my past.

And then pay attention to what wasn't working and do less of that. I'm like, if I just follow that formula, this should work out. Eventually we'll figure it out. At some point. And that was what happened. And it was through a process of looking through all of my past.

And then pay attention to what wasn't working and do less of that. I'm like, if I just follow that formula, this should work out. Eventually we'll figure it out. At some point. And that was what happened. And it was through a process of looking through all of my past.

videos that were working the ones that popped off the outliers you know if I was getting a few hundred views what was the one that got a thousand views and why did that work and started reverse engineering that and that was when I discovered this framework that I kind of followed and I was like oh if I do this every single time

videos that were working the ones that popped off the outliers you know if I was getting a few hundred views what was the one that got a thousand views and why did that work and started reverse engineering that and that was when I discovered this framework that I kind of followed and I was like oh if I do this every single time

videos that were working the ones that popped off the outliers you know if I was getting a few hundred views what was the one that got a thousand views and why did that work and started reverse engineering that and that was when I discovered this framework that I kind of followed and I was like oh if I do this every single time

The videos perform a lot better and they have a lot better chance of going viral or getting more views. And ultimately, that's, of course, what we want. And so I started kind of following that formula and I started doing it. And then it was when you asked me to come speak at Mastermind in Paradise and I was preparing the presentation. This is the first time I was going to teach it publicly.

The videos perform a lot better and they have a lot better chance of going viral or getting more views. And ultimately, that's, of course, what we want. And so I started kind of following that formula and I started doing it. And then it was when you asked me to come speak at Mastermind in Paradise and I was preparing the presentation. This is the first time I was going to teach it publicly.

The videos perform a lot better and they have a lot better chance of going viral or getting more views. And ultimately, that's, of course, what we want. And so I started kind of following that formula and I started doing it. And then it was when you asked me to come speak at Mastermind in Paradise and I was preparing the presentation. This is the first time I was going to teach it publicly.

I started thinking about it. I was like, how can I present this in a way that would be interesting to Russell's people, that would make it click, that they would get it and want to start doing it? And then I realized at that moment, I was like, oh, this is kind of like a perfect webinar, but in 60 seconds, right? Usually they're 90 minutes, but like the perfect webinar is like the best webinar.