Eric Thayne
speaker
147 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Eric Thayne’s voice in public audio — every appearance, attributed to the second.
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And then at the end, you give them a call to action to go get something for free or to go buy a product. And what it does is it hooks a large, it casts a wide net. You bring a lot of people, you bring them down to the middle of the funnel where you kind of filter out all the people that are not interested. And then you get those people that are your audience.
Because you think about it, if you cast a wide net, if you get a million people, I guarantee you there are people in there that are your audience, right? Yeah. No matter what the video is, there's some in there. And so you want to filter those people out into this is what I'm teaching you now. And then you filter those even down further into now go take action on it.
And that's why this framework works, why we did it for you. Maybe it doesn't go as viral as something that is only focused on the top of the funnel.
But it will get you more views than what you're getting normally if you're just showing up on camera and talking about what you do because it's in the language of social media and it will do a better job of taking that wide net, filtering it down into the people who are actually your people in your industry and then filtering those people down into the ones that want to join your email list or get your lead magnet or join your webinar or buy a product.
Very cool.
stories or a result or something that you can share just about that process of like starting before you're ready and just getting it so that way when you have an offer you have an audience that's ready for it yeah for sure and the principle that you're saying is spot on 100 like build in public talk about it like start talking about stuff well before it happens i've been talking about this book for a year and a half now
Right. And then finally did the launch. And, you know, and you want to do that. You want to create that process. And it's one of the biggest advantages of creating content. You're like, I don't have an offer yet or I don't I don't have my webinar ready yet. So great. Go start just documenting your journey. Talk about here's what I'm working on. Here's what I'm thinking about doing.
Here's what I'm trying to build. Like you're at the beginning phase. I learned. That's fine. Here's what I learned today. Here's, here's the thing that Russell did. Here's what I learned from him. Right. And you can, and you can kind of pull the, um, the celebrity from other people as well and like use those as hooks.
And so documenting your journey is the best way to get started is just talk about like, here's what I'm learning. Here's what I'm doing. And there, and there are some people who, um, Did that actually from mastermind in paradise because I remember I was up on stage.
I taught this framework to 500 people The next day I think all 500 of them went made a video and then like when everybody got home maybe like 10% of them kept doing it and to my knowledge I Think there are only two people who actually did it every day for a year. Do you know who they are? Ted Hardy and James Curran They are still, it's been, they're going on two years now.
They literally have not stopped posting videos. And what is happening with them is insane. It's crazy. They've become like actually well known in your community. Or, well, James in your community and then Ted, he teaches free divers. And in his community, he's absolutely blown up. And so they're the only two people that I know of that actually did it every day.
And it's because they had a bet with each other. Whoever misses a day first has to make a video and a dress. I don't want to do that.
that's what they did and you know what accountability works right so they're still going but the cool story about that and um because i worked with both of them um is that ted did it for an entire year every single day didn't miss a single year a single day for an entire year made these videos and what happened after a year was like he had an increase in his content it kind of worked it wasn't like blowing up or anything but like he was seeing some more lead flow he was seeing stuff happening from his videos
And he came to me. He was like, look, what's happening like this isn't really working out as well. And he jumped into one of my programs. I started working with him personally. And I got on and I and I looked at his content and I was like, OK, let's follow the same process that I went through with my content. Let's look at the videos that did work. And let's try and do more of that.
And let's look at the videos that didn't work and just do less of that. We're just going to start there. So we started finding the trends. What were the videos that popped off that worked really well? So, you know, he was getting a few hundred views usually. And then like occasionally one would get a thousand views. Like, okay, let's look at those. And we started noticing a few things about them.
Like, oh, they normally do this. They normally do this. Let's try doing more of that. And immediately, like within days, he started making videos that were more like those. And they started getting views. Like, imagine that. Model what's already working, right? Yeah. And so we went through that process. Let the audience tell you what to do.
And so then we continued coaching him, kind of talking through like making little tweaks and stuff to his content because a lot of times it's just a little tweak. Like you're one degree off. You're making the content. That's great. You're 90% of the way there. But then if you just tweak the language a little bit or if you just do this a little bit, then it works even better.
And so we started doing that with him and very quickly within like a few weeks, within a few months, like his content really started taking off. Now he's getting thousands of views on every single video. Uh, he crossed over 10,000 followers. Now Ted's like, he's literally going viral right now as we speak, getting like 10, 15,000 views on his videos. He's, he's following counts going up.
He's got videos now that following the framework, he'll get two, 300, 500 comments on one video asking for his lead magnet and joining his email list. And, and so it's,
When you can do that, when you can figure that out and you get the process right and you just start, and then when you start, then you go through the process of trying to figure out and reverse engineer how to make this better all the time. Because it's not just about making 365 videos. It's about making a video that's better every day than the one yesterday, right? And so you can do that.
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