Eric Thayne

Now he's like blowing up. He's getting all this attention. He's driving people like he's become like a like the authority in the freediving industry because of this content and changing everything for him. So that that's the process, right?

Now he's like blowing up. He's getting all this attention. He's driving people like he's become like a like the authority in the freediving industry because of this content and changing everything for him. So that that's the process, right?

Now he's like blowing up. He's getting all this attention. He's driving people like he's become like a like the authority in the freediving industry because of this content and changing everything for him. So that that's the process, right?

It's like you have to you got to learn the framework and everything, but you really have to commit to just doing this consistently and showing up and making the videos and then making them better and better. And if you do that well before you even have an offer to sell, then when it comes time to sell an offer, now you have an audience to sell to. Credibility. Credibility.

It's like you have to you got to learn the framework and everything, but you really have to commit to just doing this consistently and showing up and making the videos and then making them better and better. And if you do that well before you even have an offer to sell, then when it comes time to sell an offer, now you have an audience to sell to. Credibility. Credibility.

It's like you have to you got to learn the framework and everything, but you really have to commit to just doing this consistently and showing up and making the videos and then making them better and better. And if you do that well before you even have an offer to sell, then when it comes time to sell an offer, now you have an audience to sell to. Credibility. Credibility.

You know how to talk about it now because you've already spent so much time talking about it and paid attention to what worked and what didn't. And everything just goes so much better. You have this really solid foundation you can fall back on. I think James is an interesting case there too because –

You know how to talk about it now because you've already spent so much time talking about it and paid attention to what worked and what didn't. And everything just goes so much better. You have this really solid foundation you can fall back on. I think James is an interesting case there too because –

You know how to talk about it now because you've already spent so much time talking about it and paid attention to what worked and what didn't. And everything just goes so much better. You have this really solid foundation you can fall back on. I think James is an interesting case there too because –

What does it normally look like? Well, let me say this first. Being consistent doesn't necessarily mean every day. So there's going to be people watching this who have a full-time job. They're like, how am I going to make a video every day? You might not be able to. That's fine. Because if making a video every day causes you to make crap, honestly, then you're not doing yourself any favors.

What does it normally look like? Well, let me say this first. Being consistent doesn't necessarily mean every day. So there's going to be people watching this who have a full-time job. They're like, how am I going to make a video every day? You might not be able to. That's fine. Because if making a video every day causes you to make crap, honestly, then you're not doing yourself any favors.

What does it normally look like? Well, let me say this first. Being consistent doesn't necessarily mean every day. So there's going to be people watching this who have a full-time job. They're like, how am I going to make a video every day? You might not be able to. That's fine. Because if making a video every day causes you to make crap, honestly, then you're not doing yourself any favors.

So focus on making good content. Focus on making content that's getting better over time. And if it's three times a week, that's great. If it's five times a week or whatever. If it's a YouTube video, typically it's once a week, right? And so it depends. But if you're once every 30 to 45 days, it's not okay. Yeah. Well, unless you're Mark Rober, right?

So focus on making good content. Focus on making content that's getting better over time. And if it's three times a week, that's great. If it's five times a week or whatever. If it's a YouTube video, typically it's once a week, right? And so it depends. But if you're once every 30 to 45 days, it's not okay. Yeah. Well, unless you're Mark Rober, right?

So focus on making good content. Focus on making content that's getting better over time. And if it's three times a week, that's great. If it's five times a week or whatever. If it's a YouTube video, typically it's once a week, right? And so it depends. But if you're once every 30 to 45 days, it's not okay. Yeah. Well, unless you're Mark Rober, right?

Who does a video once a month, but they're really big productions, right? So there's a balance of quality and quantity. And I say in my book, quality is better than quantity, but quantity leads to quality and quality quantity is the best, right? So if you can create... a quantity of quality content, that's the end goal. But you're not going to start there.

Who does a video once a month, but they're really big productions, right? So there's a balance of quality and quantity. And I say in my book, quality is better than quantity, but quantity leads to quality and quality quantity is the best, right? So if you can create... a quantity of quality content, that's the end goal. But you're not going to start there.

Who does a video once a month, but they're really big productions, right? So there's a balance of quality and quantity. And I say in my book, quality is better than quantity, but quantity leads to quality and quality quantity is the best, right? So if you can create... a quantity of quality content, that's the end goal. But you're not going to start there.

You're going to start out making probably a quantity of really bad content so that it becomes better. And then when it becomes good, then you'll actually start to see that happen. So first of all, so don't get like all...

You're going to start out making probably a quantity of really bad content so that it becomes better. And then when it becomes good, then you'll actually start to see that happen. So first of all, so don't get like all...