Eric Thayne

You're going to start out making probably a quantity of really bad content so that it becomes better. And then when it becomes good, then you'll actually start to see that happen. So first of all, so don't get like all...

worried that like i have to make a video every single day and this is gonna be crazy if you can awesome it's a really good uh goal to strive for but especially in today's social media landscape like if your videos are good and you're doing a few times a week like you're good on the algorithm like not there's no issue there when we're talking about short form video right

worried that like i have to make a video every single day and this is gonna be crazy if you can awesome it's a really good uh goal to strive for but especially in today's social media landscape like if your videos are good and you're doing a few times a week like you're good on the algorithm like not there's no issue there when we're talking about short form video right

worried that like i have to make a video every single day and this is gonna be crazy if you can awesome it's a really good uh goal to strive for but especially in today's social media landscape like if your videos are good and you're doing a few times a week like you're good on the algorithm like not there's no issue there when we're talking about short form video right

Um, so what's more important, um, I saw a video about this the other day. I thought it was really good. He said, it's not about frequency. It's about consistency. Consistency is showing up for your audience regularly. Frequency is about how many videos per day am I putting out there? And so if you're focused on frequency and not consistency, you're probably headed to burnout.

Um, so what's more important, um, I saw a video about this the other day. I thought it was really good. He said, it's not about frequency. It's about consistency. Consistency is showing up for your audience regularly. Frequency is about how many videos per day am I putting out there? And so if you're focused on frequency and not consistency, you're probably headed to burnout.

Um, so what's more important, um, I saw a video about this the other day. I thought it was really good. He said, it's not about frequency. It's about consistency. Consistency is showing up for your audience regularly. Frequency is about how many videos per day am I putting out there? And so if you're focused on frequency and not consistency, you're probably headed to burnout.

Like you see that happens. A lot of people, they make a video every day for two weeks or a month or two months. And they're like, I can't do this anymore. And they move on to something else. Right? So if you can just show up consistently, um, And the reason why that's important is because, number one, the algorithms like it.

Like you see that happens. A lot of people, they make a video every day for two weeks or a month or two months. And they're like, I can't do this anymore. And they move on to something else. Right? So if you can just show up consistently, um, And the reason why that's important is because, number one, the algorithms like it.

Like you see that happens. A lot of people, they make a video every day for two weeks or a month or two months. And they're like, I can't do this anymore. And they move on to something else. Right? So if you can just show up consistently, um, And the reason why that's important is because, number one, the algorithms like it.

They want to see somebody who's consistently posting, who's consistently sharing quality content, who's consistently getting a good amount of views. And then they'll start boosting you and showing your content to more people. But what's more important than the algorithm – and I saw a post from Gary Vee about this the other day. He said the algorithm is not a robot. The algorithm is people.

They want to see somebody who's consistently posting, who's consistently sharing quality content, who's consistently getting a good amount of views. And then they'll start boosting you and showing your content to more people. But what's more important than the algorithm – and I saw a post from Gary Vee about this the other day. He said the algorithm is not a robot. The algorithm is people.

They want to see somebody who's consistently posting, who's consistently sharing quality content, who's consistently getting a good amount of views. And then they'll start boosting you and showing your content to more people. But what's more important than the algorithm – and I saw a post from Gary Vee about this the other day. He said the algorithm is not a robot. The algorithm is people.

It's literally the people watching your content. They're the ones determining whether your content goes viral or not. And so if you understand people, if you understand how to speak to people, it's not about just gaming the algorithm. It's about showing up for an audience. And how many of you guys are like, Really good friends with somebody who's only there for you like some of the time.

It's literally the people watching your content. They're the ones determining whether your content goes viral or not. And so if you understand people, if you understand how to speak to people, it's not about just gaming the algorithm. It's about showing up for an audience. And how many of you guys are like, Really good friends with somebody who's only there for you like some of the time.

It's literally the people watching your content. They're the ones determining whether your content goes viral or not. And so if you understand people, if you understand how to speak to people, it's not about just gaming the algorithm. It's about showing up for an audience. And how many of you guys are like, Really good friends with somebody who's only there for you like some of the time.

When they need something. Right? When I'm trying to sell you something. If you want to build an audience and a community, like you need to show up. You got to be there for them. And that's – so there's a psychological component to that. And so I would make that the number one goal. It's like I'm just going to show up consistently at whatever frequency I can handle right now.

When they need something. Right? When I'm trying to sell you something. If you want to build an audience and a community, like you need to show up. You got to be there for them. And that's – so there's a psychological component to that. And so I would make that the number one goal. It's like I'm just going to show up consistently at whatever frequency I can handle right now.

When they need something. Right? When I'm trying to sell you something. If you want to build an audience and a community, like you need to show up. You got to be there for them. And that's – so there's a psychological component to that. And so I would make that the number one goal. It's like I'm just going to show up consistently at whatever frequency I can handle right now.

I'm going to show up consistently for my audience. And then build systems around that. So I'm a big systems guy. I love systematizing this process, which is why like with you or with Eileen or some of our other clients, we typically do like a batch shoot day. So we'll write all the scripts and then shoot them all in one day.