Eric Thayne

And we didn't even know how good we had it. But you could sell a box of rocks on Facebook with ads and it would sell, right? And so we were selling stuff like crazy. It was amazing. And there was always this thing of like I would listen to you or go to FHL or whatever. people are always like, you need to publish content. You need to build your brand. You need to publish every day, create content.

And I remember hearing that and going, yeah, yeah, yeah, I know you need to, but it's hard. It takes time. It's like, why would I do that when I could just go spend a little bit of money on ads and get a 4X return and grow my business that way? And so... It wasn't that I didn't know how to create content. I had done it for a lot of other people.

And I remember hearing that and going, yeah, yeah, yeah, I know you need to, but it's hard. It takes time. It's like, why would I do that when I could just go spend a little bit of money on ads and get a 4X return and grow my business that way? And so... It wasn't that I didn't know how to create content. I had done it for a lot of other people.

And I remember hearing that and going, yeah, yeah, yeah, I know you need to, but it's hard. It takes time. It's like, why would I do that when I could just go spend a little bit of money on ads and get a 4X return and grow my business that way? And so... It wasn't that I didn't know how to create content. I had done it for a lot of other people.

We had, you know, before all of this, we had done over 500 million views on YouTube. Back when a view actually meant something, right? Because nowadays it's just like somebody scrolls past your video and they count as a view. But on YouTube, it was like they had to spend a significant amount of time watching it for it to even count as a view. And so we did a lot of viral videos for clients.

We had, you know, before all of this, we had done over 500 million views on YouTube. Back when a view actually meant something, right? Because nowadays it's just like somebody scrolls past your video and they count as a view. But on YouTube, it was like they had to spend a significant amount of time watching it for it to even count as a view. And so we did a lot of viral videos for clients.

We had, you know, before all of this, we had done over 500 million views on YouTube. Back when a view actually meant something, right? Because nowadays it's just like somebody scrolls past your video and they count as a view. But on YouTube, it was like they had to spend a significant amount of time watching it for it to even count as a view. And so we did a lot of viral videos for clients.

And I'd always been into video production and design and branding and all that kind of stuff. So we had done all that. I knew how to do it. But sometimes you are really good at helping other people with something. But then like you just kind of neglect yourself. Like let's say the shoemaker's son has no shoes or something. Yeah, exactly. So like I didn't have shoes as the equivalent.

And I'd always been into video production and design and branding and all that kind of stuff. So we had done all that. I knew how to do it. But sometimes you are really good at helping other people with something. But then like you just kind of neglect yourself. Like let's say the shoemaker's son has no shoes or something. Yeah, exactly. So like I didn't have shoes as the equivalent.

And I'd always been into video production and design and branding and all that kind of stuff. So we had done all that. I knew how to do it. But sometimes you are really good at helping other people with something. But then like you just kind of neglect yourself. Like let's say the shoemaker's son has no shoes or something. Yeah, exactly. So like I didn't have shoes as the equivalent.

I didn't create my own brand. I didn't create my own content. And so all running on Facebook ads, business is growing, everything's great.

I didn't create my own brand. I didn't create my own content. And so all running on Facebook ads, business is growing, everything's great.

I didn't create my own brand. I didn't create my own content. And so all running on Facebook ads, business is growing, everything's great.

Although I did watch my competitors who were focused, like hyper-focused on creating YouTube channels and creating content, I watched them taking off like so much faster than me because their relationship was like actually a relationship of value with their audience versus like mine, which is very transactional and just constantly selling through ads.

Although I did watch my competitors who were focused, like hyper-focused on creating YouTube channels and creating content, I watched them taking off like so much faster than me because their relationship was like actually a relationship of value with their audience versus like mine, which is very transactional and just constantly selling through ads.

Although I did watch my competitors who were focused, like hyper-focused on creating YouTube channels and creating content, I watched them taking off like so much faster than me because their relationship was like actually a relationship of value with their audience versus like mine, which is very transactional and just constantly selling through ads.

And I noticed that, but I didn't know what to do and I didn't have time to create content, so I kept running the business. And it wasn't until there was the moment when, And Facebook ads got all messed up and got expensive. And there was a whole thing that happened with Apple and Facebook and the iPhone. They started putting those notifications on it.

And I noticed that, but I didn't know what to do and I didn't have time to create content, so I kept running the business. And it wasn't until there was the moment when, And Facebook ads got all messed up and got expensive. And there was a whole thing that happened with Apple and Facebook and the iPhone. They started putting those notifications on it.

And I noticed that, but I didn't know what to do and I didn't have time to create content, so I kept running the business. And it wasn't until there was the moment when, And Facebook ads got all messed up and got expensive. And there was a whole thing that happened with Apple and Facebook and the iPhone. They started putting those notifications on it.

And then it got worse and it's continued to get worse since then. And it just got a lot harder. And there was a period of time there where my costs increased.