Eric Thayne
speaker
147 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Eric Thayne’s voice in public audio — every appearance, attributed to the second.
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made them got home continued making content it was a grind for a little while making those videos and then it was about month five of making daily video content that my account started taking off it started working everything was growing we started to make money from it and we completely replaced um what we were doing in revenue before when we were spending forty to fifty thousand dollars a month on ads now just completely from organic
And that was what happened. And then that was why I ended up the next year at Mastermind in Paradise is when you invited me to come speak on stage. And so then I was there actually telling everybody.
Yeah. Crazy. And so then to be on stage, then teaching that formula was amazing. And then of course, you know, we did, I started doing some videos for you and then for a bunch of other people. And then we did FHL and then I launched the book and then all everything. And here we are today. And here we are on Ross's podcast.
I didn't. I literally didn't know what I was doing. I was just like... I see people making these short form videos like they're talking and teaching principles on it. I'm going to try that. I'm going to just I'm going to do it. And so I'd seen enough of them to kind of like get the flow. But the first few videos I made, like they weren't good.
They were they were shot on a phone like just on your channel. We scroll backwards. Yeah, they're still there. Yeah. Yeah, they were shot on a phone. They weren't like high production or anything. Like I remember looking for I was trying to find like a nice backdrop at the resort, which is a beautiful resort. So that wasn't hard.
But I was actually looking for a place where nobody would see me doing it because I was so embarrassed. I was so embarrassed to make these videos and for somebody to see me like with my wife standing there with her phone, like recording me and I'm like talking to the camera. I've always been a behind-the-camera guy. I'm a filmmaker, right? So being in front of the camera was just weird for me.
But I did it. I got them over with. I only made three. I was like, that's enough. I did three, okay? So I made the three videos, and I didn't know what I was doing. And it was over time that I started to kind of develop the formula. I started to figure out what was working because for the first two months of making the videos, I was actually losing followers every day. So I'm offending everybody.
I'm like, I hate this. They like people didn't like it or whatever. Like, I mean, there were followers. I was gaining followers, but I was losing more followers. So clearly, like it was different from what I had done in the past. And all the people that have followed me before were like, this guy changed. I'm moving on.
And that's a hard thing to like commit to something like this and then see your follower count dropping and then and then to like continue. Yeah. With bail. This is not working. Yeah. Well, most people go for like two weeks and they see it working and then they give up because that's a lot of work. Right. I can just spend money on ads. So. But I kept going because I didn't have another choice.
I burned the boats like Facebook ads. I was like, I'm done with those. And so it continued going. And then it was through a process of like, I knew that in order for it to work, I needed to get better and better at it. And the way to do that was to watch the performance of my videos, pay attention to what was working. And do more of that.
And then pay attention to what wasn't working and do less of that. I'm like, if I just follow that formula, this should work out. Eventually we'll figure it out. At some point. And that was what happened. And it was through a process of looking through all of my past.
videos that were working the ones that popped off the outliers you know if I was getting a few hundred views what was the one that got a thousand views and why did that work and started reverse engineering that and that was when I discovered this framework that I kind of followed and I was like oh if I do this every single time
The videos perform a lot better and they have a lot better chance of going viral or getting more views. And ultimately, that's, of course, what we want. And so I started kind of following that formula and I started doing it. And then it was when you asked me to come speak at Mastermind in Paradise and I was preparing the presentation. This is the first time I was going to teach it publicly.
I started thinking about it. I was like, how can I present this in a way that would be interesting to Russell's people, that would make it click, that they would get it and want to start doing it? And then I realized at that moment, I was like, oh, this is kind of like a perfect webinar, but in 60 seconds, right? Usually they're 90 minutes, but like the perfect webinar is like the best webinar.
selling framework ever for any type of content or anything not just a webinar right use it for speaking for live events for everything and i was like oh what if i taught it like this where it's a 60 second perfect webinar and you basically go through a hook and a story and a point and an offer right and let's take there are three secrets in an offer
And so that was when I taught it at Mastermind in Paradise as the 60-second perfect webinar, and that just caught on. People really resonated with that idea. I don't remember the event. I spoke Friday night, and then Saturday, everyone was around the resort making videos. Everybody was out there doing it.
We actually literally planned that because we had a, there was one month where she wasn't able to film. And so we're like, well, we'll just do a double shoot next month and we'll beat Russell's record. And so we did 51. Yeah.
Yeah. So this is the formula that every viral video follows. And like I've gone and I've studied it and I've reverse engineered it. And like there's a lot of different types of viral content. There's funny videos or entertaining videos or there's educational videos. But this is especially effective. I mean, you can see this formula even in the silly videos, right, that go viral.
But it's especially effective for somebody who's like if you're a creator, if you're an entrepreneur and you're trying to get a message out there, it's a way to grab people's attention. Get them to pay attention to what you're talking about. Narrow their focus in on what you do and what you can help them with and provide value and build trust with them.
And then give them a call to action to go actually do something about it. What you think about it, that's the whole point of business is to get people's attention, kind of teach them something, and then get them to take action on that. Hook, story, offer. Sounds so familiar. Hook, story, offer, right? Yeah. So that's the idea is like can you do that? And the formula is built on that.
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