Eric Thayne
speaker
147 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Eric Thayne’s voice in public audio — every appearance, attributed to the second.
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human psychology and what makes that happen now there's a lot of layers of depth to this like I built a whole course on it that teaches the entire process because it's because there's a lot to it but the basic framework we'll talk about right now because if you just take what you know and what you're good at And you put it into what I call the language of social media.
See, most people just show up and they just start talking and teaching. But then it's not like working for the type of content that people want to consume. And so if you just put it into this formula, it instantly works better. It instantly performs better.
I get comments all the time from people that are like, I did my first one and it got three times as many views as I normally get or ten times as many views. Sometimes they go viral immediately. And so it's about putting it into this formula so that it can work. So here's the formula. The first thing you start with is a hook. Every piece of content needs to start with a hook.
Now, if you're in Russell's world, you understand hooks, right? Because you talk about hooks all the time. And a lot of times they're hooks for a webinar, for a presentation, or for an offer and everything. But the hook in content kind of comes before that, right? The hook is not just... Here's this thing that I do or presenting in an interesting way.
It's like I just need to grab people's attention. So it can be a visual hook. It can be an editing hook like a Zoom effect. Or we did one video for you where you were wearing a shirt and a tie, right? Russell's wearing a tie. Russell's wearing a tie. Like you don't see that very often. And so that was the hook, right?
But it's got to be something that's going to grab someone's attention to get them to stop because if you're – you could have the best content in the world and the most valuable thing. If you can't get somebody to stop scrolling and pay attention to what you're doing, then nobody's ever going to see it.
And click the button. And it could be a visual thing. It could be an editing thing. It could be what you say. It could be something you say that speaks so deeply to a pain point that they have that they go, I got to know the solution to this. I got to know what they're going to say about it. Those are the best hooks, honestly. Um, they're not like trying too hard.
It's just like, it speaks to that person. So, so the hook super important funnel hackers.
Now, once you hook their attention. The biggest mistake that people make is they go straight into the content, okay? So if you think about a hook as creating a question, so a hook might be like, here's the top three ways to make your Instagram account blow up, right? That creates a question in the person's mind. What are the top three ways, right? So the hook creates a question.
The content, the point of the content is to answer that question, but you don't want to answer it right away. Because if you do, the moment they get the answer, they move on to the next thing. Especially if you haven't given them like an understanding of why this is important. So that's why after the hook comes the why, right?
Now, the why is where you actually spend time diving into the background of where this comes from or the context or what you need to know in order for this to make sense. It's kind of like you talk about how to wrap your principles and your points in your webinar in stories. Because by telling the story, it makes the point more valuable.
And it makes people more likely to actually do something about it. If you just told people like, hey, you should build a webinar, they're going to be like, okay, right? And maybe none of them will do it. But if you tell a story about how you built a webinar and it blew up your business and then you say you need to build a webinar, how many more people are actually going to do it? Right.
Because it's wrapped in that story. And so that's where you give the context behind what it is. And so it's like here's three content tips for growing your Instagram this year. And instead of going, number one is this, you go, the way that I learned this was because I was doing XYZ. I was struggling. I didn't know what to do. And I figured this out. And when I did it, my account blew up.
So you guys want to know what it is? All right, here we go. Number one is this. This is doing two things for you. Number one is it's driving home the value of what you're about to share so that they go, oh, wow, they could see how valuable this is. And number two, it's increasing your watch time, right? Because in content, watch time is super important.
The longer, the bigger percentage of your video that somebody watches, the better it's going to perform in the algorithm. And so you've caught somebody's attention. Once you've got somebody's attention, you just bought yourself like probably 5, 10, 15 seconds in short form video to where they're like, okay, I'll bite. I'll give this a little bit of time. I'll pay attention to this thing.
So you want to use those 10 or 15 seconds very wisely to really drive home the value of what you're about to say. And if you do that correctly after those 10 or 15 seconds, now they're really hooked. Now they're like, I have to know. I have to watch this video to the end. Okay. Then, of course, then you get into the content.
Now this is where the point, you make the point where it's three points or it's one point. You teach the principle briefly, kind of go into it. And then, of course, at the end, then you have the last part of the framework, which is the call to action. What do I do about this now that I know this? And I think you've taught this before.
If you give people all this information and you tell them this amazing thing and then you don't tell them to go do something, they're like, it feels weird. It's like you teach it to them and then the video just cuts off. They're like, what am I supposed to do with this, right? So especially if you're an entrepreneur, you want people to take action. So that's where you tell them what to do.
And it's not always like, go get my free thing or go buy my course. Sometimes it's like, follow me for more tips. Sometimes it's like, you know, I just taught you how to do this. Now go do it. And it just gives the content a very nice like concluding statement. It makes it feel satisfying. And, you know, the end of the content is really important for how it makes people feel.
And so when you make people feel satisfied like I just got a lot out of this, it's going to make them more interested in watching more of your content. And so that's the four-step framework, like hook, why, point, invitation. That's what I call it, right?
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