Eric Thayne

And then it got worse and it's continued to get worse since then. And it just got a lot harder. And there was a period of time there where my costs increased.

And then it got worse and it's continued to get worse since then. And it just got a lot harder. And there was a period of time there where my costs increased.

got so high that it just it just completely shattered my business like we went from millions in revenue to like a hundred thousand dollars in debt like what felt like overnight and it was a really hard time it was around christmas time like my favorite time of the year i love christmas and like i spent the entire holiday locked up in a room like working on the business just grinding trying to figure things out and

got so high that it just it just completely shattered my business like we went from millions in revenue to like a hundred thousand dollars in debt like what felt like overnight and it was a really hard time it was around christmas time like my favorite time of the year i love christmas and like i spent the entire holiday locked up in a room like working on the business just grinding trying to figure things out and

got so high that it just it just completely shattered my business like we went from millions in revenue to like a hundred thousand dollars in debt like what felt like overnight and it was a really hard time it was around christmas time like my favorite time of the year i love christmas and like i spent the entire holiday locked up in a room like working on the business just grinding trying to figure things out and

I remember sitting around just going like, this is not what I signed up for. This isn't what I wanted. I got into this business because I had a dream for a lifestyle that I wanted to build and who I wanted to help and what I wanted to do with it. And your why is usually a big part of that. And my why was to support my family and to build this thing.

I remember sitting around just going like, this is not what I signed up for. This isn't what I wanted. I got into this business because I had a dream for a lifestyle that I wanted to build and who I wanted to help and what I wanted to do with it. And your why is usually a big part of that. And my why was to support my family and to build this thing.

I remember sitting around just going like, this is not what I signed up for. This isn't what I wanted. I got into this business because I had a dream for a lifestyle that I wanted to build and who I wanted to help and what I wanted to do with it. And your why is usually a big part of that. And my why was to support my family and to build this thing.

And yet here I was trying so hard to serve that why, but then neglecting the why at the same time. And I was like, this doesn't make sense. This isn't right. And so that was kind of the catalyst for me where I was like, I have to change something. I can't do this anymore. This isn't working anymore.

And yet here I was trying so hard to serve that why, but then neglecting the why at the same time. And I was like, this doesn't make sense. This isn't right. And so that was kind of the catalyst for me where I was like, I have to change something. I can't do this anymore. This isn't working anymore.

And yet here I was trying so hard to serve that why, but then neglecting the why at the same time. And I was like, this doesn't make sense. This isn't right. And so that was kind of the catalyst for me where I was like, I have to change something. I can't do this anymore. This isn't working anymore.

And so then it was at Mastermind in Paradise the first year that I remember I was sitting there and trying to figure out what to do. Like I had already RSVP'd and bought the tickets. So we were there, but like I couldn't afford to be there. Like it was, it was bad.

And so then it was at Mastermind in Paradise the first year that I remember I was sitting there and trying to figure out what to do. Like I had already RSVP'd and bought the tickets. So we were there, but like I couldn't afford to be there. Like it was, it was bad.

And so then it was at Mastermind in Paradise the first year that I remember I was sitting there and trying to figure out what to do. Like I had already RSVP'd and bought the tickets. So we were there, but like I couldn't afford to be there. Like it was, it was bad.

And I remember sitting there and just having this idea, this epiphany kind of came to me that like, I need to turn off my Facebook ads. Like we've been trying to make it work, but it's not working. So what if we just cut that off completely and go all in on content? Short form videos, right? Instagram, TikTok, YouTube shorts. And I didn't know if it was going to work.

And I remember sitting there and just having this idea, this epiphany kind of came to me that like, I need to turn off my Facebook ads. Like we've been trying to make it work, but it's not working. So what if we just cut that off completely and go all in on content? Short form videos, right? Instagram, TikTok, YouTube shorts. And I didn't know if it was going to work.

And I remember sitting there and just having this idea, this epiphany kind of came to me that like, I need to turn off my Facebook ads. Like we've been trying to make it work, but it's not working. So what if we just cut that off completely and go all in on content? Short form videos, right? Instagram, TikTok, YouTube shorts. And I didn't know if it was going to work.

I didn't know what was going to happen, but I made the shift. We shut off our Facebook ads. It was right there at that event that I made my first three videos.

I didn't know what was going to happen, but I made the shift. We shut off our Facebook ads. It was right there at that event that I made my first three videos.

I didn't know what was going to happen, but I made the shift. We shut off our Facebook ads. It was right there at that event that I made my first three videos.