Eric Wei

It's to empower you to do it. As you said- The business model of the creator is very different. Colin Samir talked about how there's an inverted pyramid where the creator is almost the chokehold, the gate point for everything because you need Taylor Swift to be there. Now you are an influencer. And so it's funny because you're like, well, I'm going to help you do a system where you don't need me.

But now people follow you for that. I think once upon a time, there's a conception of a creator as like the Casey Neistat auteur. Like, oh, hey, I make money to make content. Where I've started is on YouTube. And the advertising, the brand deals is what supports me. I think now you're seeing creators becoming entrepreneurs and content is just becoming how they market themselves.

But now people follow you for that. I think once upon a time, there's a conception of a creator as like the Casey Neistat auteur. Like, oh, hey, I make money to make content. Where I've started is on YouTube. And the advertising, the brand deals is what supports me. I think now you're seeing creators becoming entrepreneurs and content is just becoming how they market themselves.

But now people follow you for that. I think once upon a time, there's a conception of a creator as like the Casey Neistat auteur. Like, oh, hey, I make money to make content. Where I've started is on YouTube. And the advertising, the brand deals is what supports me. I think now you're seeing creators becoming entrepreneurs and content is just becoming how they market themselves.

Yes. For creators who want to fall in your footsteps, do you think you'd advise them to double down on the creative distribution side of what they do or to try and get better at the building business piece of what you do?

Yes. For creators who want to fall in your footsteps, do you think you'd advise them to double down on the creative distribution side of what they do or to try and get better at the building business piece of what you do?

Yes. For creators who want to fall in your footsteps, do you think you'd advise them to double down on the creative distribution side of what they do or to try and get better at the building business piece of what you do?

In 2024, you started working with school. Yeah. And so I think it's an interesting question using yourself as a case study. Number one, the product that you're associating with, it's not one that you like built it all nuts and bolts yourself. No. It was very much, here's an existing company. but I can grow it.

In 2024, you started working with school. Yeah. And so I think it's an interesting question using yourself as a case study. Number one, the product that you're associating with, it's not one that you like built it all nuts and bolts yourself. No. It was very much, here's an existing company. but I can grow it.

In 2024, you started working with school. Yeah. And so I think it's an interesting question using yourself as a case study. Number one, the product that you're associating with, it's not one that you like built it all nuts and bolts yourself. No. It was very much, here's an existing company. but I can grow it.

And so it kind of comes down for creators to question of, hey, like, do you really want to lean into being an entrepreneur and do it yourself? Or do you just want to do a brand deal?

And so it kind of comes down for creators to question of, hey, like, do you really want to lean into being an entrepreneur and do it yourself? Or do you just want to do a brand deal?

And so it kind of comes down for creators to question of, hey, like, do you really want to lean into being an entrepreneur and do it yourself? Or do you just want to do a brand deal?

No one knows better than you do.

No one knows better than you do.

No one knows better than you do.

It's the brand value.

It's the brand value.

It's the brand value.

Now you've got me on board.