Eric Wei
speaker
78 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Eric Wei’s voice in public audio — every appearance, attributed to the second.
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Appearances
That's right, he's brought in George, he's brought in other people under him.
It's you're maintaining or some creators who are OG on YouTube, now they shift to a podcast.
It's a really interesting point because you mentioned that a lot of creators start with one thing and then they eventually burn out and build a scalability. Like Graham Stephan's a good mutual friend of ours. And Graham has openly talked about how he is getting really tired on his main channel.
Yeah, I've noticed Graham every year talks about and even when I met him, he was doing like three videos a week and you just run out of topics. And to your point, you just become a news reactor. And that's not something he enjoys as much as doing. And in a way, he's found a lot of success now with his podcast channel. But for a while, like he spun up a coffee business.
And he's also talked about how the coffee business didn't work. Yeah. And so I think it's interesting because on the one hand, everybody's like, well, acquisition is one of the most important things to a business. If you're a creator, you're going to succeed. On the other hand, hey, Graham did the coffee business, didn't necessarily work.
Emma Chamberlain's talked about how Chamberlain Coffee Line also doesn't apparently make money. There are many creators who go to the business path, and it seems like, well, maybe that was not the right play.
Yeah, monopolize it.
You might remember 2021, everyone is really excited about the creator economy. Everyone knows it's going to be the biggest thing in the world. One, because COVID, everyone's at home, they're watching online videos. And two, because TikTok, short forms going on the scene, everyone's getting millions of followers. And then 2022, 2023, there actually was a bust.
where a lot of people were like, oh, creator economy is not going to be a thing. And it's because people weren't able to monetize. They have all these short form followers. They didn't really see what you do.
Oh.
What are you thinking?
Does it matter how rich or powerful you are? I'm the bartender.
So I have no proof that- She actually did partner with a credit card company, by the way.
Athletic Greens. Yeah.
The value to be other than you've reached a million people or whatever.
See, what's fascinating, you described the primary function of short form to drive to long form. Because you go to a broader point, you're saying that people had followers, but they didn't have influence.
Because influence comes from the four things you just described.
Likeness, credibility, power, status. Yeah. Initially, what was going through my mind was, yes, 2020, 2023 saw a bust because a lot of investors confused influence with followers.
Because there were more followers brought to you because it's a short form.
But nothing else. The initial premise I was operating was in 2025, which now I'm rethinking was, oh, but now people have figured out how to use short form to upsell to products and services, whether on school or these other 15 different monetization methods where the short form units are just becoming really marketing creatives. And where school is the best one. I mean, it is the best one.
Showing 41–60 of 78 · page 3 of 4
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