Eric Wei
speaker
78 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Eric Wei’s voice in public audio — every appearance, attributed to the second.
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Appearances
Well said. Well said. The premise for me was, oh, now short form, it's actually just marketing like they're just like commercials. Yeah. And so the monetization is coming back. The short form is not really successful in growing your influence, but it is successful just from a distribution POV.
Do you think more businesses should be trying to follow content creator-led models? Like we've talked a lot about, hey, there's five different ways these businesses make money. Here are some of the challenges they have. Should the other, you know, 60% of entrepreneurs coming to you be thinking about, oh, I should be incorporating content more into what I do?
When you think about what you're investing for acquisition.com or now for ACQ Ventures, it sounds like traditionally it started from let me bring you better business processes. With school, it actually shifted a bit to I can just bring you tremendous distribution via my own content. What types of companies were you leaning more toward investing?
Once you help with the processes or ones where you think the content distribution actually is what matters? So I'll say that it's both.
Would you invest in content creators?
Sometimes you're incubating them.
Yeah.
Makes sense because for you, you're either, obviously you're bringing capital, money. Right. But you're also either bringing your image and likeness, which is distribution. Right. Or you're bringing the operational expertise. Right. You're working with these businesses that are less savvy on the distribution side, clearly something of value. Yeah. You're working with these creators.
Well, you have distributions. You don't necessarily need theirs. And they don't have the operations side, which means you have to spend tons of time building. Tons.
When I was chatting with Michael earlier today, he did say you've been shifting more to investing.
Yeah, ACQ Ventures. And from my understanding, that's much earlier stage. What prompted that actually?
is its venture, you need to have really, really potential big exit outcomes.
Yeah. It's your job to put out money.
Yeah.
When you started to make content before your previous businesses, you hadn't really gone hard on content marketing. And so was the motivation because you saw this as good lead generation for acquisition.com or was it more, hey, it's time for me to share what I've learned?
Totally.
You mentioned in the beginning, you weren't even sure you wanted to do it. Do you enjoy having over a million followers now in that piece of accomplished?
There's no control Z. Alex, thanks so much for making time. That's a wrap. 100%.
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