Erik Matlick

Yeah, so that's like three different questions.

I know, sorry.

That's fine, it's fine, it's all good.

So the history is very interesting.

For me, it's interesting.

I've done a number of startups.

Progression has gone from,

pay-per-click back in the day before Google was auctioning clicks.

We were the first to market there with a B2B product called Industry Brands.

As things evolved, I started to see that in the B2B space, there was a need for a platform for content syndication and lead creation.

So after I sold Industry Brands, I started a company called Madison Logic.

Then the genesis there was

Really getting into the guts of B2B advertising and lead generation, I noticed that data was a very important piece.

And we just did enough of it.

And we sought out to start building a data cooperative or data collective strategy.

And that's where the concept of yet another company.

And that's how Bombora got started.

Which was what year?

That was, we spun out about three years ago now.

So we'll call it 2014.