Erik Matlick

speaker

183 appearances 1 recordings 1 series first heard Jan 2018 last heard Jan 2018

Erik Matlick’s voice in public audio — every appearance, attributed to the second.

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Top Founders · 895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue · 5 Jan 2018 podcast

So we're unique in the sense that we're not specific to ad tech.

Our data flows through the whole marketing and sales stack, right?

So we partner with, for example, in the marketing space, Marketo.

Our data flows into Marketo.

So when we meet with a CMO,

sales and marketing.

We can speak to a CMO and say, hey, there's a lot of use cases for our data.

Let's find a place to start.

Let's find a place that works.

But the nice thing is they can use our data to unify internally and externally so they can target the right buyers at the right companies at the right time for programmatic display, for email nurturing.

That's where the Marketo and Eloqua come in.

For sales, we integrate it to CRM.

So different than some of those other point

Solutions that I mentioned, we're really more agnostic to the ecosystem, but also in every part of sales and marketing.

Well, I saw him a few days ago.

I didn't say that to him.

We bootstrapped, you know, we, combination of both.

I will say, you know,

I have a group of that's funded three of my companies now.

So we have done, we have raised some led by myself.

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