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Erik Matlick

๐Ÿ‘ค Speaker
183 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

So we're unique in the sense that we're not specific to ad tech.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

Our data flows through the whole marketing and sales stack, right?

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

So we partner with, for example, in the marketing space, Marketo.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

Our data flows into Marketo.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

So when we meet with a CMO,

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

sales and marketing.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

We can speak to a CMO and say, hey, there's a lot of use cases for our data.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

Let's find a place to start.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

Let's find a place that works.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

But the nice thing is they can use our data to unify internally and externally so they can target the right buyers at the right companies at the right time for programmatic display, for email nurturing.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

That's where the Marketo and Eloqua come in.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

For sales, we integrate it to CRM.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

So different than some of those other point

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

Solutions that I mentioned, we're really more agnostic to the ecosystem, but also in every part of sales and marketing.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

Well, I saw him a few days ago.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

I didn't say that to him.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

We bootstrapped, you know, we, combination of both.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

I will say, you know,

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

I have a group of that's funded three of my companies now.

SaaS Interviews with CEOs, Startups, Founders
895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue

So we have done, we have raised some led by myself.