Erika Beras
speaker
1,065 appearances
7 recordings
2 series
first heard Jun 2026
last heard 9 Sep
Erika Beras’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in Jun 2026 with 3.
Appearances
Kristen says, just since January this year, squishy toy sales have grown 279%.
Why?
Why are squishy, sensory, slimy things so big right now?
So I'm very bullish on this certainly going into the holiday season this year.
To me, these plastic sacks of goo all look the same, but not to these squishy dumpling aficionados like Juju.
We're not using her last name because she's a kid.
Oh, I totally see it.
Yeah, the squishy dumplings people seem most excited about are made by RMS.
It stands for really magical stuff.
And right now it's one of these up and coming toy companies that is kind of shaking up the way big toy makers like Mattel or Hasbro do business.
But that wasn't the case back when Zach Barber first started working there in the UK, where he's from.
As you can tell from my accent.
And you are the person who made this happen.
That's pretty cool.
Yeah, I mean, that's definitely something that we can hang our hat on, that we made this happen, which is really cool.
How did Zach make that happen?
What are the secrets to viral success?
Zach told me part of it was luck.
Another part of it was a game-changing shift in the way he gets toys to market that we'll come back to.
But in the beginning, it was just a series of smart business lessons he picked up along the way.
Showing 341–360 of 1,065 · page 18 of 54
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