Erika Beras
speaker
1,065 appearances
7 recordings
2 series
first heard Jun 2026
last heard 9 Sep
Erika Beras’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in Jun 2026 with 3.
Appearances
People get bored.
You've got to do different things.
So, you know, we're playing into the attention span.
And keeping the store shelves stocked with the exact right number of toys isn't just math.
There's a lot of psychology involved.
If you don't have stocked shelves, people get bored because they can't find it.
So they get bored if they can't find it.
They get bored if they can't find it.
What's that happy medium ground?
The happy medium ground is special release drops constantly.
Now once that rainbow sherbet's gone, it's gone.
That's it.
This kind of artificial scarcity is not a move Zach invented.
That model exists because of Beanie Babies.
They are the pioneers, 100%.
Yes, Beanie Babies, those small stuffed animals.
Kristen McLean, the consumer zoologist, was working at a toy store in Boston in the 90s when people became obsessed with them.
We would get these boxes into the store and they would have a seal on them that said, do not open until this date.
And that was the drop date for those Beanie Babies in the store.
And people lined up for them.
Showing 481–500 of 1,065 · page 25 of 54
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