Erika Beras
speaker
1,065 appearances
7 recordings
2 series
first heard Jun 2026
last heard 9 Sep
Erika Beras’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in Jun 2026 with 3.
Appearances
They didn't have a problem they were fixing or a need they were filling.
Basically nothing to guide what they were making.
They did have an imaginary customer in their heads named Joe Sixpack.
Basically, a guy lazing on his couch with a beer, watching TV.
What they didn't think about was what problem they were solving for him.
Like, he didn't need email in his pocket because odds are Joe Sixpack didn't even own a computer.
They did test the magic link on a few real people, like Tony's mom.
My mom was a user tester.
So my mom came to visit me.
My mom sat in user testing.
She's like, I don't get it.
What is this thing for?
It didn't work.
Was it me?
Did I do something wrong?
I don't understand why I even need this thing.
I was like, wait a second.
Moms always know.
And I was like, yeah, who is going to purchase this?
What problems are we going to solve for them with this?
Showing 801–820 of 1,065 · page 41 of 54
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