Erika Beras
speaker
1,065 appearances
7 recordings
2 series
first heard Jun 2026
last heard 9 Sep
Erika Beras’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in Jun 2026 with 3.
Appearances
You absolutely, because you don't have constraints to make you think hard.
When you know the clock is ticking and the bank account is draining and you have to really understand what it is you're building, it focuses people.
Right at the outset, Tony says he and his team knew what they were making and had a very specific customer in mind who wanted a very specific thing.
I want to take all my digital music with me everywhere I go.
I want to take a thousand songs in my pocket.
We knew exactly what that product needed to do.
At Apple, with a limited budget and a clear scope, Tony says he looked for ways to build on what was already out there.
You didn't completely build it from scratch.
Yeah, I went to all the different big companies and small companies around the world doing MP3 to find the right processors, ground level software necessary, the right batteries, the screens and everything else.
So it's like, what are the Lego blocks I can get, stick them together, add a bunch of software, add a bunch of things to make this thing work.
Everything from the interface software to the chips to the batteries to the hard drive.
Even the design.
In building the iPod, Tony thought of this Danish cordless phone he admired.
So?
I ran right to Bang & Olufsen, bought a couple, tore them apart and go, oh yeah, yeah, that's just the OptoCoupler.
Like, I can just do that.
No problem.
The result was the classic iPod design with the wheel and the button in the middle.
The lesson?
Literally.
Showing 881–900 of 1,065 · page 45 of 54
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