Ethan Evans

They'll immediately jump to the front.

I love to study psychology.

And one of the things about psychology is humans can't avoid reading.

Once we learn how to read, if you put words in front of us, our brain reads them.

We can't basically not read.

It's why billboards work.

We're driving down the highway.

We don't care.

But there it is.

And suddenly we know Chick-fil-A at the next exit, whether we wanted to know or not.

The same thing happens with that status report.

It comes into your inbox and like, oh, it's Ethan saying what he did this week and somebody else, your Barbara, isn't there.

And right there, week after week, what you're getting is, oh, Ethan worked, Ethan worked, Barbara, who's Barbara?

And that's what happens.

So, well, it's a busted expectation.

In other words, if I didn't ask you for it or we didn't agree, then maybe I wanted it, but like, I can't really blame you.

But when you say you're going to do it and then you don't,

This is this is letting me down.

And it's a way that feels more personal.

Like you broke a promise.