Ethan Evans

And of course, bigger.

So if you look at the headline, it's like launch readiness, shuttle ready to go.

you know, men, it got slightly more real and smaller fun of like some prelaunch issues.

And as you got down and find me in the tiny front was like, Hey, you know, if this goes wrong, it'll blow up.

But all of this stuff above it had been, we're ready to launch.

Looking backwards, it was clear Jeff felt that the slideware had misled the decision makers.

And he got that idea from a professor who analyzed it, but he brought that to us and said, we're not going to do that.

We're not going to bury things in slides.

That's partly it, but there's two more things going on.

I want you to think a minute about the name Microsoft PowerPoint.

Even if you use Google Slides, it came from PowerPoint.

What was it about?

Its name is about making powerful points.

So it's a sales tool.

So in that case and in most others, the people running the slides, A, they're controlling the narrative, and B, they're using it to make their points.

So the Amazon meeting style was to start with a six-page narrative.

So six pages of writing.

Yes, there's no way to make one thing bigger than the other.

But the other thing is, this is a weird thing about our meetings.

Everyone would sit quietly and read for 20 or 25 minutes out of an hour.