Ethan Evans

We'll do this together.

And then at some point I set him free and he flew like a bird.

Yes, absolutely.

The key insight is...

when you give a gift, even if you give it with an open heart, without expecting anything, most people feel a little bit indebted and want to pay you back.

So that's the beginning.

But the second thing is in a corporate world, there's a real practicality to that.

I've surveyed thousands of managers by having them raise their hands and ask them, how often does someone on your team offer you help?

I'll even put you a little bit on your spot here.

We'll motivate your team when they watch this.

How often do people come knock on your door here at Contrarian Thinking and say, Cody, I just have a little extra time and I wonder what else could I do to help you?

Here's the key.

Do those people make an immediate impression on you the first time they ask?

Right.

Because it's in this insight, you are no different than thousands of other managers I've talked to.

They all say the same things.

Number one, it's so rare to be asked.

Number two, it makes an immediate impression on me.

And number three, oh, God, I wish it happened more.

And so by being that person who goes and asks, you can almost always trigger this reciprocity because you're a leader.