Eugene Willemsen
speaker
21 appearances
1 recordings
1 series
first heard Dec 2025
last heard 5 Dec
Eugene Willemsen’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
Formula One is a fantastic platform globally.
It's growing rapidly.
1.6 billion fans across the world.
Races in 21 countries, 24 races across the world.
And we feel now is the right time for us to come into the sport.
So we signed up with Formula One earlier this year.
And then this week we're announcing an amazing partnership with Mercedes-AMG Petronas Formula One team.
Toto and his team.
And very much looking forward to tap into this growing fan base across the world and really leverage that fan base also with three of our brands, Gatorade, Sting and Doritos, three brands with distinctive audiences.
And yeah, looking forward to an amazing couple of years in this partnership.
Yeah, so I think there's a couple of ways to look at this.
So first of all, as I said, Formula One is a truly global platform.
So for us, we have an opportunity to expand some of these brands across the world, especially in developing and emerging markets where Formula One already has a lot of races, but also where the fan base is growing and growing rapidly.
Also, Formula One now is stepping into Gen Z, so a younger audience.
It is also an audience that is almost 50-50 split between male and female consumers.
So for us, a unique opportunity to expand the penetration for all these three brands, and specifically with Gatorade, which is going to be the face of our partnership with the Mercedes-AMG Petronas team.
as a unique opportunity to help fuel the drivers and help them perform at their peak.
As you know, drivers lose a lot of body weight during the races.
Gatorade has 60 years of sports science, started at the University of Florida, fueling the Gators and the football team in the US.
And now we're looking forward also to bring that sports science
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