Evan Bernstein

So pretty much right off the bat, this thing is not what it's cracked up to be.

Look, I get what they're trying.

In a sense, I kind of get what they're trying to do.

They're coming up with an alternative, right?

Lab-grown leather toy.

So you're not harming animals or anything else, right?

Yeah, that's different.

You're not going through the tanning process, which chemicals penetrate, get into the water system, and all those things.

Great.

You don't have to call it Tyrannosaurus.

Don't call it Tyrannosaurus Rex.

I mean, that's pure marketing.

Yes, that's right.

Yeah, exactly.

And that was the starting price for an auction.

I have no idea what the result of the auction was, but that was essentially where the starting bids were coming in.

While there is some interesting science about how they synthesize the DNA and they use modern cells engineered to produce the protein and the AI aspects of this in which they say, give us a bunch of scenarios in which this could be possible and it comes up with something and they are able to then use that to grow this material, whatever it winds up being.

That's all interesting and fascinating in itself.

But what do you think the public's going to take away from this particular

bit of news.