Eve Rodsky

And that they were losing their sex drive and that they weren't as interested in their partner anymore.

So it was sort of interesting to hear all these themes.

And so what I did was I asked a very important question, which was, hmm, where can I put my unique skills into this research?

So I knew I wasn't a therapist.

I knew that I wasn't a technical sociologist, but I am a lawyer.

And what I love about the legal system is that we are designing behaviors, Nicole.

So

I'm not sure any other lawyer thinks of it this way, but this is how I've always thought of it.

I wanted to go to law school because I didn't want to ask you every single time, excuse me, Nicole, can you stop at the stop sign?

Use I statements.

I would love for you to stop at the stop sign.

I wanted more global change.

And I knew that we stop at stop signs because we pass laws to force people to stop at stop signs.

So that behavior design element became very interesting to me.

And I thought, hmm, can I use that design element of like governance and laws, which I use for my clients, my very high net worth clients, and they're very tricky financial situations and they're very tricky succession situations and they're very tricky governance situations.

They're organizations and this is what I do for a living.

And so what I premised was, could I use my legal background and write on a whiteboard, what if the home was an organization?

And

I used the spreadsheet to help me posit whether that's true.

Is the home an organization?