Eve Rodsky

The spoiler alert is yes.

It's a very important organization.

It's probably our most important organization.

So if you believe me that the home is an organization, then organizational management scholarship works.

And so that's what I did with the spreadsheet.

I took it and said,

Okay, I'm not getting good data.

So if I ask you and your partner who's handling your daughter's first birthday, I would probably get back, we both are.

Okay?

That's not helpful data for me.

So I changed the question and it opened up an entire world, which became fair play.

Instead of asking who's handling X, who handles groceries, who handles the birthday party, I asked...

I looked at the groceries tab of the 98 tabs on my should I do spreadsheet and I said, hmm, how can I ask this differently?

And so in 28 countries over the past 10 years now, I've been asking the same question, which is how does mustard get in your refrigerator?

Why that is such a powerful question, Nicole.

is because it allowed me to map a RACI framework for any of those out there who know sort of what a – or an organizational management framework into this discussion.

And what I found was that if I used a very simple organizational management framework, which I called conception, planning, and execution – that's probably the simplest one you can use – I realized that women were conceiving.

They're the ones who told me in 27 countries, even Iceland does it this way.

So that's why I feel better because it's not like Seth is a villain.

This is happening literally everywhere in the entire globe, on the entire globe.