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Belief system, could be both. Could be both, but you see it, somebody does something nobody else ever did, and the next thing you know, four, 10, 12 people do it in a very short order. And so why do I see it as a slap in the face? Personal, personal experience. I'm in Jamaica a number of years ago. Tell these guys I want to go cliff diving. I'm doing training for the FBI.

Belief system, could be both. Could be both, but you see it, somebody does something nobody else ever did, and the next thing you know, four, 10, 12 people do it in a very short order. And so why do I see it as a slap in the face? Personal, personal experience. I'm in Jamaica a number of years ago. Tell these guys I want to go cliff diving. I'm doing training for the FBI.

So cops go, yeah, we got a place you can go cliff diving. Take me to Rick's Cafe. Like one of the most beautiful sunsets on planet earth. And they got a bar there. They got a band. And every day is the celebration builds to the sunsets. Fantastic. And they got this cliff diving platform. And, you know, I'm shooting my mouth off. I hadn't stepped up to a cliff before.

So cops go, yeah, we got a place you can go cliff diving. Take me to Rick's Cafe. Like one of the most beautiful sunsets on planet earth. And they got a bar there. They got a band. And every day is the celebration builds to the sunsets. Fantastic. And they got this cliff diving platform. And, you know, I'm shooting my mouth off. I hadn't stepped up to a cliff before.

And, you know, I get up top of that thing. It's a long way down. So the first time I jump, you know, I want to dive, but I'm going to jump just to experiment with it. And first time you go through this, like you, it seems like you step out into space and then suddenly you're the coyote hurtling for the ground at a hypersonic speeds. Yeah.

And, you know, I get up top of that thing. It's a long way down. So the first time I jump, you know, I want to dive, but I'm going to jump just to experiment with it. And first time you go through this, like you, it seems like you step out into space and then suddenly you're the coyote hurtling for the ground at a hypersonic speeds. Yeah.

And I can't quite bring myself to dive till I see this other dude come up. not as good a shape as me, not taking care of himself, dives, falls over backward, cracks his back on a water and emerges intact. And I looked at myself and I said, if that guy can dive, I can dive. And I needed a slap in the face.

And I can't quite bring myself to dive till I see this other dude come up. not as good a shape as me, not taking care of himself, dives, falls over backward, cracks his back on a water and emerges intact. And I looked at myself and I said, if that guy can dive, I can dive. And I needed a slap in the face.

And the next thing I did was, you know, I dove off the top of the thing because somebody beat me.

And the next thing I did was, you know, I dove off the top of the thing because somebody beat me.

Yeah, yeah, yeah. Well, I think what you're doing there too is I'm convinced that everybody's got like two lines of code in their head. I don't know what it is. Somebody said something to you when you were little, probably before the age five or six, somewhere. They either made you believe in yourself or said, hey, you know, you're not going to do that much, you know, all this nonsense.

Yeah, yeah, yeah. Well, I think what you're doing there too is I'm convinced that everybody's got like two lines of code in their head. I don't know what it is. Somebody said something to you when you were little, probably before the age five or six, somewhere. They either made you believe in yourself or said, hey, you know, you're not going to do that much, you know, all this nonsense.

They put something in there. So then the challenge as an adult is how do I change that two lines of code? Get them to believe in themselves. What's their belief system? As you said, the belief system, which then might be reinforced by who they're hanging out with.

They put something in there. So then the challenge as an adult is how do I change that two lines of code? Get them to believe in themselves. What's their belief system? As you said, the belief system, which then might be reinforced by who they're hanging out with.

And then if you start discarding the people that are dragging you down, if you believe in loyalty, then you feel like you're betraying one of your own beliefs, one of your core values. I believe in loyalty. I believe in my friends. And the people that you're talking about in whatever market, they got naysayers in their lives that have been there forever.

And then if you start discarding the people that are dragging you down, if you believe in loyalty, then you feel like you're betraying one of your own beliefs, one of your core values. I believe in loyalty. I believe in my friends. And the people that you're talking about in whatever market, they got naysayers in their lives that have been there forever.

And if they walk away, if they stop talking to them, they question, am I disloyal? So yeah, how do you replace that two line of code and get people to level up and then surround themselves with winners? Yes. And it takes a while to get there. And my early days in LA, about 2015 or so, I bring this really successful guy into the class I'm teaching at USC.

And if they walk away, if they stop talking to them, they question, am I disloyal? So yeah, how do you replace that two line of code and get people to level up and then surround themselves with winners? Yes. And it takes a while to get there. And my early days in LA, about 2015 or so, I bring this really successful guy into the class I'm teaching at USC.

guest speaker, and he says, here's my one piece of advice to all you. He says, fire your flaky friends. And I remember thinking like, that's harsh. Your friends. Fire your friends. And the more you think about it, the more it's true. It's hard. But if you got people around you, and almost everybody does, until you've really made it a point

guest speaker, and he says, here's my one piece of advice to all you. He says, fire your flaky friends. And I remember thinking like, that's harsh. Your friends. Fire your friends. And the more you think about it, the more it's true. It's hard. But if you got people around you, and almost everybody does, until you've really made it a point