Ezra Firestone

Yeah, man.

Happy to be here.

I've never been introduced as none other than Ezra Firestone.

Well, there's got to be none.

So I actually want to talk about boom because boom is doing about one and a half million dollars a month right now.

Smart marketer does well.

It's a multi seven figure business.

I've got other seven figure e-commerce businesses, but boom has really taken off in the last eight months.

And, you know, fundamentally what we sell at boom is actually an idea, a philosophy, a viewpoint.

I mean, yeah, we have skincare, we have cosmetics, but ultimately that's not what we're selling people.

We're selling them the view.

women that they are not losing value as they age and every other product in the market is selling women that they are losing value as they age and they need to stop you know anti-age anti-wrinkle and our philosophy is pro-age and so you know that's kind of the the differentiator with our product line okay so that was a lot i can't wait to dig in so yeah let's focus on boom well first off what's the website people are going to want to reverse engineer kind of what you're doing

Sure.

It's boom by CindyJoseph.com.

Sure.

Cindy Joseph is a makeup artist turned supermodel.

She became a model when she was in her fifties because advertisers were starting to realize that the baby boomer generation had all the discretionary income and they needed to put people who looked like them in ads.

And, um,

I grew up on in an alternative lifestyle experiment, sort of a hippie commune, if you will.

And, you know, she would come take courses at my house.