Ezra Firestone

And when I was like 17, 18, we became friends.

I decided to move to New York.

I asked her if I could move in with her.

She said yes.

So when I was 18, I moved to New York and I was playing poker for a living.

and learning about online marketing.

And I had the idea that, you know, I'd like to do an e-commerce business.

And I said, hey, you know, we should start a product line.

And it just kind of, you know, we would have all these conversations because she was a 50 year old woman.

I was an 18 year old guy about ageism, what it's like to be a guy in society, what it's like to be a woman in society.

And sort of out of that came this company.

Sure.

It's our Boomstick Trio.

And what's interesting is people come for the cosmetics.

And, you know, we don't send people directly to that website.

We use a pre-sale sales funnel.

So we spend about $15,000 to $20,000 a day on advertising, 90% on Facebook.

But we also use Instagram, Pinterest, and Google.

And we've been using the same sales funnel in pretty much all of our businesses for the better part of a decade now and essentially what that is.

it's gotten popular within our community is we drive traffic to a piece of content that engages a prospect in a conversation.