Ezra Firestone

So an article based pre-sale page, and then that piece of content sort of alludes to a solution, which is our offer.

And then they click through and they check out our sales offer.

And we have other things happening.

Like when they land on that article, we have, you know, we're putting them on a retargeting list.

We have exit intent offers popping up at

fundamentally, you know, that's the game.

We engage people with content and then we make them offers, which, you know, is what you do in your software business, right?

You like have a case study, which is a piece of content about, you know, that's valuable to a business owner.

And then they click through and they see your software.

I could tell you the URL and you can put it in the thing.

Perfect.

The main landing page that we're sending people to is boom by CindyJoseph.com forward slash pages forward slash five dash makeup dash tips dash four dash older dash women.

I'll send you a link.

It's kind of long.

You know, in our case, they land on a straight up category page for an e-commerce store.

So we don't send them to a long form sales page.

We don't send them to a webinar opt-in.

It's just a category page on an e-commerce store.

They then look at our products.

They decide which one they want to view.