Ezra Firestone

Is that right?

15 to 20 grand.

Between 1.4 and 1.8.

And our margin on that, you know, is 25 something percent.

So our initial average order value is about $77.

And we're buying conversions on average across all of our marketplaces at around $45 to $50.

So that first front-end conversion is basically...

essentially break even.

But what we have are post purchase engagement sequences, automation sequences that cross sell people other products that they haven't yet purchased.

So it's essentially we dynamically tag them based on what they have purchased and put them on email sequences to cross sell them other products that they haven't yet purchased.

And on the back end, we use things like long form video events or webinars to sell physical products.

And we also

There's something I wanted to say that I just lost my train of thought.

Oh, I remember.

Yeah.

So we also have a consumable product.

So we end up with about 15% to 20% of customers who will recur naturally with a little bit of marketing.

Within 60 days, we will see a second customer.

And if we don't see a second, if we don't see them return within 60 days, we have a win back sequence because we know based on our cohorts that basically if they don't buy again within 60 days, we've lost them.

So at that point, we put them on a discount ladder or, you know, we start to be more aggressive in our marketing.