Ezra Firestone

Well, you know, it's tough for us to determine since we've only been pushing this kind of volume for about, you know, a little less than a year.

We were doing a couple million bucks a year, but we weren't doing this kind of volume.

And so, you know, if you look at our history, it's about $120.

But with the amount of products that we're introducing into our product line, I think that, you know, we'll be able to raise that up.

So we actually do it all manually.

I've been buying ads online for about a decade now, started with Google AdWords.

And I have a team of people who work with me or my employees.

And I've got a couple of folks in the ads department.

And the truth of the matter is I was talking to my Facebook rep about this, that actually, you know,

bigger target groups at this kind of scale work better.

So an ad set where you're spending a thousand dollars a day on one targeting is going to work better than 25 ad sets where you're spending $15 a day.

But the interesting thing about buying traffic online is it's actually not that difficult and it works wide to narrow.

That's the only thing you have to remember is that it's wide to narrow.

You test 25 different targeting groups.

You test a bunch of different devices.

You know, what we're finding is that iPad placement works really well right now.

right column on Facebook is terrible for us across all our markets.

Android has come back to be a good placement.

So you test a bunch of stuff, you see what works, and then you follow the scent.

And I actually just wrote a 5,000 word case study on this funnel where I broke down not only the actual ad side and who we're targeting and what the ad creative is and what's on the landing pages and how the exit intent works and what pre-purchase email sequences we have and all