Ezra Firestone

all this stuff.

And it's going to be published on the, I think it's going to be published on the digital marketer blog.

So I could link to that.

And that would actually answer all the questions about the sales funnel itself in great detail.

But, but the thing about it is like, you are wherever you are.

So I've been building a team for the last decade.

I've been building these businesses.

And so I have one that is doing really, really well, but like, it doesn't matter where you are.

You just have to, you know, move forward from, from there.

Well, that was initially the model until it started doing as well as it did.

And now the profit is really great.

And it's also sort of a permaculture business model in that I have an information marketing business where I sell digital information products and experiences and coaching and masterminds.

And so essentially, these e-commerce businesses, they don't make a lot of profit.

Right.

Like all the money goes back into advertising and more product.

And like a lot of it is wrapped up in the actual asset itself.

The asset is worth something if I were to sell it.

But the cash flow is not as great as, say, an information marketing business where you're making a lot more than margins, for example.

Let's take 2014, right?

2014 boom did about $3 million and it had maybe five, 600,000 in profit.