Ezra Marcus

I mean, they came in to New York City like a hurricane, splashing out crazy amounts of money at clubs and quickly got the attention of this small group of nightclub owners who cater to rich guys just at the sheer volume of what they were spending.

I mean, it was really crazy.

Like, they would go to a club on a given night and they would get multiple tables and have a section cordoned off and have, like...

$15,000, $20,000 bottles.

Like they would spend over six figures a night at all these high-end clubs, sort of trashy mainstream bottle service clubs.

And they would do it five, six nights a week.

New York isn't really a bottle service city anymore.

That sort of ended.

Now there's like private clubs, this and that.

But these guys were doing it over and over again at these clubs like The Box.

And all these club owners were like, what is going on?

These guys weren't like, they didn't know anything about New York.

I mean, Will had spent

Time here, plenty of time here, but he certainly wasn't plugged in particularly.

So they attracted this sort of orbit of hanger-on, nightlife fixer guys, cooler, younger guys, whose job was to fill their tables with girls and get them a sick house and fill it with DJs and DJ equipment and throw parties for them and set them up, introduce them to everybody.

And their attitude was, we're going to take over the city in this completely zero to 100 way that...

It caught people's attention in nightlife world.

They were bringing more security guards than like Jay-Z.

You know what I mean?

They were acting as if they were A-list celebrities, which is hilarious and strange.