Felix Brooks Church

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158 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Felix Brooks Church’s voice in public audio — every appearance, attributed to the second.

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TED Talks Daily · How I built a machine that feeds millions | Felix Brooks-church · 22 Jul 2026 podcast

So operationally, we couldn't have thousands of staff and thousands of vehicles driving around all of East Africa aimlessly, looking for mills, trying to figure out which ones to fix.

And so again, we turned to technology.

We installed SIM cards, just like from your phone, in each and every one of our dosifiers.

So real-time production can flow through the nearest cell tower to our devices.

We know exactly where the mills are, how much they're producing, how much nutrients they're adding, is it accurate, does that machine need fixed?

That operational efficiency allowed us to scale, and by 2020, we reached our first milestone, reaching one million people in Tanzania.

It gets better.

Right around that time, Mackenzie Scott found us, loved what we did, gave us a big $8 million unrestricted grant.

There are good billionaires, trust me.

Now, her generosity was beyond catalytic, not just because of the size of the grant, but because what we decided to use it for.

We could have easily thrown it at our overhead, at our burn rate.

It would have been eaten up within three years.

But we invested in future.

We invested in infrastructure.

We hired an all-African exec team for leadership and expertise.

We built East Africa's first nutrient premix factory to reduce our cost at scale.

We further developed the technology and systems for scale, not just to reach a couple million people, but soon tens and hundreds of millions of people.

And we built a lot of dosifiers, over a thousand, scaled throughout Tanzania, expanded into Kenya and last year into Ethiopia, and grew from reaching that one million people to today, reaching 75 million people every single day.

I told you, it's going to get better.

So as a social enterprise, we recognize this is a big problem and it's not just our responsibility to solve.

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