Filip Lundstedt
Appearances
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Every business is eventually going to want to grow and then eventually want to scale. You have to remember as entrepreneurs and business owners, we know how much money we can get so we don't have a cap on that. But the people that you want working for you that maybe are W2s, they don't have that same mindset. They want security and safety.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Just explain that at a third grade level to people.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Of course. Of course. So imagine, I'll give you a great example. You fall off a ladder or you're riding your bike, right? You're riding your bike. You fall off the bike and you hurt yourself. You dislocate your shoulder. You've got to go to the emergency room. You go to the emergency room. You've got to co-pay for that. Let's say it's $400. That's your co-pay. So you go in the emergency room.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Now you owe $400. Then they keep you overnight in the hospital. Then you've got another let's say $2,000, $2,500, because you have a deductible. Well, now you're up to $2,900. You get this other program from another insurance company that makes you a bet. And they say, well, I bet you won't, nothing will happen to you. And you just got to pay me $100 a month.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And if something does happen to you, we're going to pay you out. So you say, okay, great. You go to the emergency room and they say, okay, now we owe you $300. So they offset 300 of the 400 that you have to spend. Yeah. So you're like, okay, now what about the rest of the money that I owe, the $2,500?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
That's where it really comes in with hospitals because you get an emission rate of up to $3,000 and then up to $5,000 a day that you're in the hospital. So now you've got eight grand. You're making a profit. You have a baby. You make a profit.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So they're giving you a couple grand more to go up to five grand to be in?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And the beautiful- It's kind of like stock trading, but betting when it goes up and then also if it drops.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Rudy, thank you so much for having me, man.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Exactly. It's mitigating all your risk, right? And the thing is, most people will look for low deductible insurance because they're worried that if something happens to me- Well, that's what I did.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah. I would always say, find me, you know, one of the, I don't mind paying more. I just, I don't want to have to pay nine grand because I fall off my bike. Right. Exactly. A little
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So I know we've been trying to do this for a long time. What you do is very advanced and cool because most people listening, right, they don't understand as an entrepreneur all the insurance options for them, right, for their own personal health and everything. But then also how to get insurances for their team, their employees, and actually save some money doing it while adding a ton of benefits.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And the thing that we do with most people, including you, is we go, no, you don't want to do that. What you'd rather do is have a higher deductible, pay a lower premium, and then get an indemnity product on the back end.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Because it's cheaper to add the indemnity monthly than it would be just to pay for the higher premium.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
It's cheaper to have the two products, and then you have full safety and protection between the two. I call it like a gift box strategy. The insurance, catastrophic insurance, is the foundation. And then the box around it is the protection of an indemnity policy
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And then the ribbon would be like dental or mental therapy or something of that or an HSA, something that's just that little bit extra to make it a little bit fancier.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And if you've got 20 mil in the bank, you probably don't care if it's a five grand deductible, right? No, you don't, right. But it's like if the five grand is still going to hurt you, then it's worth paying $100 a month to get that or whatever it would cost to get that reimbursed.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
But you know, Rudy, even if you had $20 million in the bank and you go to the hospital and you show your insurance card and the next thing you know, you get a check and you made two grand, you're gonna be like, what? It's just, for most people, it just doesn't make sense. They're like, how does this, how did that happen? You gotta remember, 80% of people that are paying premiums for insurance
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Well, that's how insurance works. That's how they make money. Exactly. They always win unless there's a hurricane in Florida. And then they might lose that. That's why I'm not in that business.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Homeowner's insurance, forget it. It's crazy to me. But with health insurance, it works like that all the time. And same thing with business owners. They're looking at it from an aspect of, well, these are dollars that have to go out for employees. And I'd rather put that into marketing or whatever, whatnot. I said, well, what about retention?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
and hiring people, you should have a great benefit system.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Even the dollar amount to pay for insurance for health employees, there are ways to even like get tax write-offs from that and strategies where it's not as much as you think once you do the maths, right?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Correct. Not only that, you can do, there's certain, if you offer wellness programs, there's a tax code section 125C that the government will actually give you breaks in your FICA tax. and it's up to $500, $600 sometimes per employee per year. So if you got 100 employees, you're getting all this money back in tax breaks, right? As the employer, the employee then has an indemnity product
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And the indemnity product is like a mental health, nutrition counseling, something like that. And we automate the system. So every month we're sending a text message to the employee saying like, how are you feeling today? Just to keep it in layman's terms. And they're like, I feel great. Fantastic. Well, that initiates the indemnity. So then the indemnity reimburses the money they pay.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So it cuts their taxes in half. for the employee. So they're paying half in taxes and the savings that they get in their taxes then buys insurance. So a lot of times with the companies we have, one, they're getting massive rebates back, two, the employees are getting free health insurance. Free health insurance, free life insurance, free HSAs. And it's like, what?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And most of these business owners are like, how is this possible? That's one of my favorite things is going to a business and giving them a check for 27 grand. They're like, what is this for? And I said, well, I put you on a level funded product, which means at the end of the year, you get access to your claims dollars that are left over. And they're like, wait, what? And I'm like, yeah.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
You had $27,000 left in claims. That's your money. I give you that check back. And they're like, so I'm paying less a month for insurance and I get money back at the end of the year. And then I get a wellness program.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And the employees get a tax break.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Exactly. Exactly. Employees get a tax break, which allows them to get extra insurance. And one of the companies I deal with gives whole life insurance policies, which collects cash value. And it's guaranteed issue, which means for your wife and your kids, guaranteed issue life insurance.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So if wife is unhealthy, kids are unhealthy, they're going to get guaranteed issue life insurance, which you would never be able to get on the private market, right? Not for these amounts that we're getting, $100,000, $200,000, right? Depending on how much the employees are making for years. So the tax break is different.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So I want to dive into that today. But then I also want to dive in on the business side because we've been working with you for years on the business side, like how you're building sales teams, selling events, hosting your own mini seminars and how that's applicable to the audience too. So let's start with you and your background. How did you get into all this?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
But it's just these really intricate strategies that sound kind of up there in the clouds. But that's the whole thing, right? I mean, strategies are chess. And there's so many movements you can make where most people are playing the game checkers, whether it's insurance or marketing, right? How many people do you run into that are playing their marketing game or ads game like checkers?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
You're like, what are you doing here? And it's sometimes those little micro movements. I mean, when I met you, I was playing checkers. And you were like, hey man, if you just move this here and move this here, you're gonna see great results. And I was like,
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
what and when i did it i was like it's crazy it's like magic right yeah so it's the same thing in insurance those little changes you do and then having someone that can be an advocate for you and really lay all these plans out for you and i pay attention to the market so when things change i'm like hey listen there's a new rule there's new products let's get you on this let's shift you over because i don't care what insurance you're on i just want you to win that's it
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Love it. So last couple of questions. I like to ask on the show more entrepreneurial now, right? Well, first one, where do they find you if they want to go down the rabbit hole on the insurance side? And they're like, that all sounds great. My guide is my current person I use has no clue about any of that. I want to pick your brain on it and see if I can just use you to set it all up.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Where do they where do they go?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I love it. You can go Facebook or Instagram to Procare Consulting or Philippe Lundstedt, either one, either my personal or my business. And you can also go to my LinkedIn as well, Philippe Lundstedt. That's the best way to get a hold of me.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
We'll link it in the show notes too. So last couple of questions on the entrepreneur side. I always ask, you know, a lot of success, but what was your biggest, one of the biggest failures in business?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Oh man, my biggest failure in business was when I was working for Humana as a captive agent and I quit my job because I was unhappy with the way management treated somebody else. And I didn't take my book of business and it was over 800 clients. So I went from making six figures to nothing. I was young. It was the dumbest thing ever. I didn't have a plan.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Were you allowed to take it? Yeah, 100%.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I could have copied all those people and taken it. And then when I left, I could have easily contacted them and rewrote them because the plans change every year. I could have rewritten it and then boom, had 800 clients off the rip. So I actually did that twice. I did it with Humana and then I worked for United Healthcare and they had a contract dispute over in the area that I live in.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
and all of my clients went over to Blue Cross Blue Shield, but because I was a captive with United, I couldn't do anything. That's when I was like, never again, I'm gonna become a broker. And it was like literally at that time, I was working like three jobs. It was tough, Rudy. Three jobs, no vacation time, three and a half years, grinding, grinding, grinding. I was a mattress firm trainer.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I worked at a pipe factory third shift and I was doing telemarketing every single day. It was nuts, man. No dinners, no holidays, none of that stuff. And it was tough, but now I'm here, right?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah, yeah. Last question. I always ask, if you could go on a time machine to your younger self and tell yourself one thing, what would it be?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I would have told my younger self to invest in yourself, invest in the education, don't buy the glittery glamorous things, invest in your business masterminds, read more books and focus on personal growth because I would have been where I'm at now, 15 years ago.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah, so I've been doing this about 22 years. When I got out of the military, I had a part-time job at Sam's Club, you know, packing meat. It was a terrible job. I was dead broke. I was project living, just, you know, living on scraps. And I went to a mass hire, and it was these Banker's Life and Casualty. They were hiring a bunch of people.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
It's funny how still 90% of the world does no personal development. But the people that do, it's like they always say they wish they'd done it earlier. Yep, absolutely.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I wish I would have done it earlier. Instead of going to concerts, I wish I would have gone to your events or you weren't doing events back then. But like Tony Robbins and all these other guys were doing them, right? And it's like nah, I'd rather go to a concert or go to the bar or whatever. Just stupid, man. I'm lucky.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I fell on Tim Ferriss' four-hour work week at 18 and became upset. And then I did all the Brian Tracy's stuff right after. And I got lucky. I started it young, I guess. But yeah, some people, they don't start it till 40. And it's like, they're like, I lost all my 30s.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And people think it's something that there's some kind of magic formula or you got lucky or whatever. And it's like, no, I just, I paid attention to, what was inside of me and my abilities. Like I changed my limited belief system to be like, I could do this. And here's the roadmap because success leaves clues. I just have to follow these things, right? And that's what we do.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And benefits are some of the biggest things that employees are chasing.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And now that you learn those, you pass those on, whether it's to your employees, to your clients, to whatever, you pass it on because you want to pay it forward, right? And it's the absolute truth. I mean, it's gospel.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
If you just invest in personal development.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
You see the same people that have been unfit all their life and then they lose 50 pounds and then they can't stop talking about fitness ever again, right? Like, you know, and I see that with so many clients back when I was in fitness, they lost the weight with me. And then now they're like becoming personal trainers. Yeah, exactly. See how it changes.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I think if you're listening and not doing personal development, that's how personal development feels.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Good. So that's a wrap. Just one more time, your Instagram.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Instagram is ftluns or ProCare Consulting.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Good. Love it. Well, great episode talking about all the insurance for entrepreneurs, for their teams, building a unique sales system too. That was an awesome conversation. So guys, go check him out. And of course, keep living the red life.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
They convinced me I was going to make 500 grand a year, and I didn't need a college education. So I was like, this is great. And my oldest daughter, who's 26 now, was like four years old then, right? Yeah. I got into the sales of insurance and I just really found my passion by serving other people because before I'd been serving my country and that was great.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I had this great life and then serving other people really made it interesting and easy to do, right? Because I had a purpose and I had a reason and it was driving me constantly. And then all the challenges that were involved in it, you know, and helping people through all these different unique problems, you start to realize, not everybody's the same, but we all have the same problem, right?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah, I think to a lot of the employees, it's not even for them. It's their nagging spouse.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So it's like once you find one solution and another and you get through about 20, 30 different solutions, you can start to see it repeat itself.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Well, and what's interesting just on the entrepreneurial journey side is a lot of people get into sales, but then they just stay in sales. Whereas you decided to become a business owner and then grow a team. And so what made that transition?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
COVID, right? So like COVID hit and I was coming off the best year of my life in my career. And I was doing it solo, I was an independent. And I thought, man, I'm still killing it during COVID. Like I thrived during quarantine. And I saw so many people suffering and I was like, you know, I could probably teach people
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
We call it spouse in the house. You have one that works and one that doesn't, or one that's an entrepreneur and one works. My situation, my wife has a W2 job, great job. She's got phenomenal benefits. So I'm like, I don't have to go out and get private health here. I get phenomenal benefits here. And then I add these other little plans to make it a better 360 degree amazing product, right?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
how to do this and give them the tools and resources that no one ever gave me or ever thought to give me. And that's really where ProCare Consulting came from. It came from me having a lot of time on my hands because it was quarantine. And I was like, how can I develop this? And I put a plan together.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And then I just started hiring brokers and really training them and teaching them on how to better put dollars in their pockets and live with a purpose and live with passion at the same time.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
But I think what's great with you, knowing you and working with you for so long is, you know, as the CEO now and the owner, you're really trying to build those systems and those processes. And, you know, I see all the in-depth training you give to them and the quality care. Because I think when I think of insurances and sales, it's like this Wolf of Wall Street style sales floor, right? Yeah.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
But yours is definitely like, I feel more like the Louis Vuitton style, the bespoke custom, right? And you put a lot of bells and whistles around it like Louis Vuitton does, right? Like when you go to Louis Vuitton, they give you water on a little glass plate, you know, and there's a line outside and they let you in one by one and the stanchions. And like, I feel that's what you're doing.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So how did you, you know, and that's part of being a smart business owner as your USP. And so how do you come up with these things to separate yourself?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I really wanted to give people a Ritz Carlton experience on a Motel 6 budget. So it was just beautiful that I could, I know their names, I know their wants, I know their needs by asking them at least 22 questions because that typically breaks down the walls of defense with people. Because most people, they run into an insurance salesperson. It's probably right below having a root canal.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Like that's how much you want to get it done, right? Like it's like right below, like you'd rather have a root canal than deal with an insurance guy. Because like you said, most people, Wolf of Wall Street, they're banging on my door. They're blowing me up on the telephone nonstop. So when you come in with this tailored service for people and say, well, listen, I'm just going to educate you.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And then I'm going to show you all the options because I have no bias. I represent all the companies. So I don't really care what insurance you choose. I just want you to be happy.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
thing up front, right? Because I think most of them, they're like, they have their go-to thing, the gimmicky thing, and then they just sell that no matter what.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah. And most brokers do. They represent three or four companies and then they just hammer those three or four.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And they get commission, the most commissions from one. So they push people. Exactly.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Exactly. And for me, I'm terrible with it. I don't really count commissions. I just,
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
work and i have systems that do it for me and i'm just like if it's the right fit it's the right fit but you have you but it's like customer value right if you do it that way you probably make more in the long run because the referrals yeah referrals happy customers versus someone gets sold in the wrong plan they're looking every year they're like exactly their gut kind of tells them oh i did it this year but next year i'm gonna look again
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
exactly it was like you were saying with systems we're constantly educating people we're doing q a sessions every quarter for each individual insurance company we're doing nurture systems where i'm doing about 67 touch points per year per client and that's between letters cards emails text messages seminars member meets luncheons all these different ways
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Because it's a better strategy when I get involved and I start putting indemnity policies in and HSAs and all these extra things. I'm making money. If I go to a doctor or I go to a hospital or have a surgery, I'm going to make a profit. And a lot of people are like, how is that possible?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
of making sure that we're in front of them, right? Because tippets on top of minds, right? So I just want to always make sure that my clients are going to call me, me, our company, rather than call the insurance company. I want them to call me first. So I believe that, you know, the know, like, trust triangle, right? If they get to know me and they get to like me, they will trust me.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And if they can trust me with their problems and I solve it once, then I impact their life. then they're going to tell everybody, hey, you got to call my guy, you know, whether it's a business owner or a senior or even a solopreneur, right? It doesn't matter if I'm giving them that attention and that understanding so they're clear about what their choice is. It just, everybody wins.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Well, and it's funny in sales because people will definitely pay more if they have that relationship. Like I know when I found a good like car dealer, right? Or a good...
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I'm trying real estate person for example like I don't care if the car's a bit more with that dealer if I just know I can like he's reliable I trust him he's a good guy you know and so I think obviously some people always just go for the best deal but especially more upper class people and entrepreneurs I think we'll all happily pay more if we feel that connection for sure do you see that even with the customers on a budget that they still see you know they'll still sacrifice sometimes the cheaper option because of the relationship you've built
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I do. I see sometimes people are on a plan and they're like, well, I love my plan, but I don't like my broker or my agent. And I really like you. And I'm like, well, I can't do an agent of record switch on this company. But there are other programs that you could look at. And they're like, I'm willing to go to another program and get less to be with you because with you, I'm going to get more.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And by more, it's time, right? Because time and money are commodities that we all have. But you can't replace time. God's only giving us so much. So for those people, I'm saving them time, and that's the value. And the frustration. I mitigate the risk of frustration and anxiety around something that's below a root canal. You know what I mean?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So how do the entrepreneurs watching this, they have some sales reps. Probably right now, sales reps are just doing sales calls. Sales...
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
meetings and they've not thought about all these other bells and whistles around it that you have what are three or four tips they can implement instantly to get more referrals happier clients improve sales processes yeah i think really understanding that you your your systems have to be automated and if you're not automating your systems like if you're using google sheets and excel spreadsheets like you're missing the boat right trust in your reps to do the 67 search points exactly it's never going to happen but if you automate it and you spend
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Just explain that at a third grade level to people.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
one day a week with your guys and just say, hey, listen, let's get some ideation here. Let's create some structures for you. And then you put your own personal twist on it. So it's authentic. And I'm going to show you how to put it in a system where you can just automate it out for the next 90 days. And then every 90 days we meet again and we refresh everything. the information going out.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Of course. Of course. So imagine...
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
We did a lot of that. And we've actually just recently now, we actually hired four VAs. So four grand a month, grand a VA for our sales team. And they do a ton of custom work even beyond automation now. And one of them we started just doing was custom proposals for everyone. So they take the transcript from the Zoom, write this custom proposal out. The rep approves it every morning at 9 a.m.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And now they send custom proposals out. And it's like, and I teach my team because it's so much work. And I teach my team, I think the winning in business lies in the irregular things, the things that sound stupid, sound crazy, sound like that's a ton of work. Why would you ever do that? But that's actually where you win because no one else is doing it.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
It's the uniqueness, right? Of doing something different so you stand out from everybody.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah, like you send in handwritten thank you cards and hosting free lunches. It's like, that's so much fricking work, you know? But that's why it works.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Exactly. I have a 52-week video nurture series where they're getting a video, two, three-minute video that's highly produced. And I'm talking about how to pick a dentist, how to pick a primary care, how you know the hospital's ripping you off, what red flags to be looking for in your insurance bill. Don't pay the bill until you do this, right?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Just like those little tips that people don't think about. And most brokers don't do that. They sell and they disappear.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And then their book's getting flipped all the time.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah. Here's one more example we're just starting that's even crazier. So, you know, we sold funnel builds for many years. We just hired like a whole separate design team division. And now they actually design the funnel for the client before a sales call.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
It's ridiculous. It's like the most ridiculous thing ever because you're like doing a free website build to show the client before a sales call.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
No, it's smart. I love that.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah, but it's like so ridiculous it works because now they get to see a funnel before they even get on the site.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
It takes the guessing out, like what's the product going to look like and yada, yada, right? So then you're just able to show it right up front.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And we're about to try it with a copy team doing books. So actually writing with ChatGPT and then a copywriter writing someone's book before they get on a call.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Yeah, before they get on a call. Okay. I love it. And we do the same thing customizing the plans before someone has an appointment with me. There's an intake form where they give me some information. And from that, I can shave off a lot of time and then already show them customized plans. And then they're like, whoa, wow.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And we all love that. I think when we've gone through our own sales processes, the first thing you want to visually see and understand how it works. So when someone turns up and can demonstrate that, it helps me buy way quicker. Whereas a lot of times in sales pros, they're like, oh, I can't answer that. I'm like, well, I'm not interested.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
What's up, guys? Welcome back to another episode of Living the Red Life. Joining me today is Philippe, a good friend. He's been in our community for a long time, helps a lot of our members and myself with advanced insurance strategies, my own personal insurances, ensuring my team. And then also, he's a bit of a master on the sales side.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So tell me who can answer that or I'll find someone else that can. Exactly. I think that's a great tip for everyone listening is like, how can you meet the customer closer there so they can visually see it? For me, in my world, that might be pre-designing a website mock-up or social mock-ups or
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Even like, you know, the book's an extreme thing, but even like the title of the book or in the chapter outlines, right, could work. And for you, like come in prepared.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Exactly. You know, it's super smart. And especially when you're dealing with small business owners, because they're not thinking about insurance most times, right? They're thinking about commissions and systems and strategies. And then they're like, well, I'm a small business. I don't have to offer health insurance. Why would I?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I think that's right. Yeah. So let's leave. Let's transition into that. Why would they?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Right, so why would you offer health insurance? Well, it depends on what kind of business owner you are, right? We kind of talk, some people are just salespeople and they just sell. They don't ever grow from there. And some business owners are just like, well, I'm okay doing 80 grand a year. And I'm like, it's a hobby then, right? Like you have a hobby, not a business.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Every business is eventually going to want to grow and then eventually want to scale. And a great way of doing that, because we have to remember as entrepreneurs and business owners, We know how much money we can get, so we don't have a cap on that. But the people that you want working for you that maybe are W-2s, they don't have that same mindset. They want security and safety.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And benefits are some of the biggest things that employees are chasing.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
I mean, I learned about that like when we were hiring and growing to, you know, 50 people plus in office, it was coming up all the time, right? As an entrepreneur, I don't know. Yeah, right. You know, and I would have to just keep sending them to HR and eventually I got so sick of people asking us, I had a one pager made so I could just say, here it is. So it's funny how much that's valued.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And at one point, because before we really took it seriously, I was just like, oh, we'll pay you another 500 a month. And then it's like, figure it out. But they didn't even want that. They were so crazy about it. So that's so important for people listening, because you think as an entrepreneur, whatever, right? But to a normal person, that's so important.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And I think to a lot of the employees, it's not even for them. It's their nagging spouse. So you're not taking that job. The kids, right? Yeah, exactly.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
It's like we call it spouse in the house. You have one that works and one that doesn't or one that's an entrepreneur and one works. My situation, my wife has a W2 job, great job. She's got phenomenal benefits. So I'm like, I don't have to go out and get private health here. I get phenomenal benefits here.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And then I add these other little plans to make it a better 360 degree amazing product, right? Because it's a better strategy when I get involved and I start putting indemnity policies in and HSAs and all these extra things, it really limits our out-of-pocket expenses if something were to happen, right?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So in most cases, I'm making money if I go to a doctor or I go to a hospital or have a surgery, I'm gonna make a profit. And a lot of people are like, how is that possible? So you just got to structure your strategies correctly, right? With indemnity policy.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
Well, let's talk about that for a couple of minutes and then we'll come back to the what to add for your employees. So if it's a solo entrepreneur listening, they just need it for themselves. What are a couple of these good extra things to add?
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
He runs these big in-person sales events, so selling one to many. Had dozens of sales reps, trained tons of salespeople, took tens of thousands of sales calls. So we're going to cover some good stuff today. Welcome to the show.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
So I think like it all comes down to your lifestyle and your budget, of course. And you've got two kinds of people, some people that have a very clean lifestyle and people that don't have a clean lifestyle. Whatever, I'm not here to judge. I mean, it is what it is.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
If you have a very clean lifestyle and you're not drinking, you're not drugging, you're pretty healthy, going with like health share ministries, right? Like ministry programs can be phenomenal because they're such a low cost. And they have this share program, which is a deductible that's relatively low. And then it's 100% coverage afterwards. So it's really great to get in those.
Living The Red Life
Filip Lundstedt on Turning Insurance Into a Profit Machine
And then you put like a hospital indemnity on the back end or like what we call a mega indemnity that covers everything. So when you go to the doctor and you have a $40 copay, this other insurance company is sending you 125 bucks. So you're making a profit.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
I got into insurance 22 years ago, and it was out of really desperation. I was dead broke, and I was really struggling in life, and I found my purpose in insurance. And then I found myself a little bit immature, and I didn't have the personal development and the disciplines that I have today.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And it's just a matter of you checking the boxes and doing the things every single day to get better and just reach that point.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
The biggest one is ask for help. Never think, I got this on my own. I don't need anybody. I'm going to do this on my own. No. If you ask for help, you'll be surprised on how many people will help you. And it's usually our own fears and our insecurities that make us think nobody cares about me. It's not true. There are people out there that you could meet.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
You could just do the success clues, right? You could look for the people that have done it. And you just reach out, you just cold call them and say, listen, I'm struggling and I'm looking for a mentor. Can I buy you a cup of coffee? Could I pay you $100 to spend 10 minutes with me? Just something outrageous. And they may say no. But they may say yes.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And if they said yes, it could be all the difference for you.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Yeah. I paid a guy 1600 bucks to spend like six hours with him. And he's, you know, just does a tremendous job and takes care of his clients and has amazing systems. And I was like, can I just pay you money to sit with you? And he was like, well, I'm running this bootcamp thing. I said, I'm in. $1,600, I'm in. I'll be right there. I literally got back from vacation and drove straight there.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Boom, boom. And it was great. I learned a ton, and I was able to sit with him, and now I've got a friend. It's like, here's my cell phone. You call me whenever you want. Text me whenever you want. So the $1,600 was priceless. Yeah. Because now I get to reach out to him all the time because he saw I asked him for help. I'm like, I'm an established guy, but you're doing what I want to do.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
No, it's 100% true. And it's even just a gesture because I know a guy that's young, 23 years old, and he's a public adjuster. And he's like, I'm struggling with my networking. And I said, well, you really got to play on the heartstrings, right? You got to make people feel sorry for you. And you got to get them to back your mission. And this guy's 23 years old.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
He was living in a storage unit, right? Like, I mean, dead broke living in a storage unit. Now he's making money. He's crushing it in public adjusting. He just wants more referrals. And I say, you got to tell that story to people. You've got to lock them down and say, listen, man, your story is inspiring. I'm looking for mentorship. Can I buy you lunch? Can I just take you out for lunch, man?
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And you do that on a regular basis. Can we do this every month? You just ask. They say, no, great, next one. You'd be surprised at who's going to teach you stuff and plug you in where you need to be to where you can have this major success. Everybody's looking for this macro movement that's so big that it's scary for anybody. It's like, well, what are the little things that you're changing?
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
How many books do you read, right? How many events or seminars do you go to, right? And there's lots of guys that do free events that you can go to. Tony Robbins and Grant Cardone and all these big guys. And you go to one of those events and people always downplay them.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
You go to one of those events and it will set you on an addiction and trajectory of wanting more and more knowledge about oneself and your own belief system.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Legacy for me means being able to be successful with the setup of doing more for other people than I expect in return. Like that? And passing that impact on to everybody that I come in touch with and having that being a provable system over the years and handing that down to my brokers, my daughters, and everybody that I come in touch with.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Invest in yourself. Don't buy the car. Don't buy the house. Spend the money on you. And even though it might be $10,000, $100,000, it'll be scary. But when you do it and you jump off that ledge with belief in your own self, there's no investment that will pay you more.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
I really think you're going to understand some of the strategies and some of the nuances of insurance and how you can win some simple changes, some simple concepts. And you're also going to learn that at my company, at ProCare, there's a lot of availability to meet with us. And we don't charge any consulting fees where we help people, give them strategies, multiple strategies to help them win.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
We advocate for people. We're inviting you into our family and treating you as such. Love it. And last question, where do they find you then? Easy. You can find me on Instagram under FT Lunds or ProCare Consulting and also on Facebook at ProCare Consulting or Philippe Lundstedt.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Yeah, no, for sure. Yeah, I grew up with the entrepreneurial spirit. I've always been kind of in business for myself, so to speak, from a super young age. I was very blessed with, you know, well-off parents, but they had some hard lessons for me to learn, which is they're not going to give me any money. So I had to go out and earn it myself. Right.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
So I remember buying my first 10 speed bike or 12 speed bike, whatever it was back then. And just kind of going through life, knowing that I had the ability to adapt and influence people. Right.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And then when I got out of the Marine Corps, I got into the insurance industry and I really found my calling within the insurance industry, helping people understand what seemed to be complex ideas and complex strategies and making it super simple and allowing people to really win in the game of insurance by giving them the strategies that most insurance companies don't even want you to know about.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Mm hmm. And why are you so passionate about insurance? I don't know what it is, Rudy, but it's like a God-given talent that came to me. There was a lot of things I wasn't really great at, but for some odd reason, insurance just, it fit. I just understood it. It was just natural for me to kind of go through it.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And when I got natural at it, I was just like, I want to know more and I want to know more. And it was a hunger that was insatiable that I just wanted more and more and more. And then as I was helping people, you know, the fulfillment and joy from people saying, hey, man, you really made a big difference for me. And, you know, without you, I would have been in trouble.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
I mean, people say you saved my life, you know, because we're talking about surgeries.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Yeah, you know, I think it's not necessarily, a lot of people think that the system is broken. It's not. It's people that are selling products that are broken, right? Because so many people are getting into the business. It's easy to get a license. It's the sales. It's the sales. I mean, they're just hammering the sales and not handling it properly. And there's no white glove service.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
There's no luxury to it. So it's kind of like, you know, here's a product. See you later. Very McDonald's, right? You drive up to somebody, ask for a cheeseburger, they give you a cheeseburger. Yeah, yeah. I'm not McDonald's. I'm going to be like, have you tried the Filet-O-Fish? Have you tried the chicken nuggets? Why don't you want a grilled chicken sandwich?
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
I really found my calling within the insurance industry, helping people understand what seemed to be complex ideas and complex strategies and making it super simple and allowing people to really win in the game of insurance by giving them the strategies that most insurance companies don't even want you to know about.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Like, have you tried these other things? So I would never work out at McDonald's, right? But if I was working at a fancier restaurant, a Ruth's Chris or something like that, or a Komodo, I'm going to be like, well, we have these specials. Let me ask you a couple of questions. Do you like this? Do you like that? And really find out something.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
So maybe you find something new and you got this whole new value that exists, right? So I think by being a broker representing all the insurance companies,
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
I'm able to take that approach where I'm able to look at all the different policies and sit down with an entrepreneur, an individual business owner and say, listen, you've got a lot of options here, but let's narrow it down to the strategies that are going to give you the most value immediately.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
So on the solo side, I believe that the best thing to do is to lower your first dollar expenses. First dollar expenses are premiums, deductibles, things that you have to pay before the insurance even does anything, right? And most people, and we've discussed this before, is people will pay a ton of money to have low deductible.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
But the odds of you going to the hospital and utilizing that deductible are very low.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Exactly. Yeah. So I come in and I disrupt that thought process by saying, well, I can give you more for less. Because what I'll do is I'll give you a higher deductible for a lower premium, meaning your out-of-pocket dollars is lower. And then people say, ah, but if something happens to me, I get this high deductible.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
I say, no, because I'm going to give you another insurance policy that's going to cover the deductible if anything ever happens to you. And the two policies added together is lower than what you would be paying premium-wise for high. Why do most people not know about that? Most brokers are lazy. Most agents are just going to sell you one thing, move on, sell you one thing, move on.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
They're not going to take the time to go through this because many people say confused minds don't buy. And I agree with that. So they don't want to take the time to slow down the process to really explain how the strategy utilizes and works. So when I do that with people and I show them how it works and I give them examples, I do this myself for my own personal, right?
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And when I do that and I lay it out, they're like, really, I could make money on a tragedy? I said, yeah, absolutely. And it's helpful to know that because it takes away the anxiety. So it actually gives you more peace of mind knowing that if anything happens to me, I'm not paying a lot out of my pocket right now, so it's more affordable.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Plus, if anything ever happened to me anyways, someone else is going to pay the bill. It's a great peace of mind, you know?
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
It really can be if you're not prepared for what you're walking into. And a lot of people, you know, the number one reason why people go broke in America is because of medical expenses. Really? It's the number one reason, right?
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
There was a time, there was one time everybody had to have insurance for penalties and stuff, right? The marketplace, but then they kind of got rid of that and rolled it back because... It was just insane. Some people that are like, if you're healthy and wealthy, you're paying thousands and thousands of dollars a month for an HMO. And you've got someone that makes no money and pay nothing for it.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Right. And you're like, well, I'm paying for that person to be on there and I'm healthy. Why would I do this with someone that's healthy and wealthy? I just take them and I say, listen, you got to you got to leverage your health to get a lower premium. So we put you through an underwritten program. Yeah.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
When you go through an underwritten program, it's a lot cheaper because they can they know the risk. So they look at like BMI, you know? Yeah, they look at your BMI. Sometimes they do blood. Sometimes they're going to look at your... They're always going to look at your medical background and history. Some of them are fully underwritten.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Some just have knockout questions where it's just like 12 questions that if you answer no to all of them, you're good to go. They have pre-existing conditions if you lie on that application. So it's like those safeguards, but the insurance company does it because they're able to leverage the risk. Yeah, that makes sense. And if you're healthy and wealthy, that's the best way to do it.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And I say healthy and wealthy because...
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
yeah these programs sometimes five eight hundred dollars a month but in comparisons to the marketplace it's two three grand a month we're talking about ppos as well where you can go in and out of networks choose your own doctors you have a lot more choice right so i think there's a strategy comes in for people that are individuals of really paying attention to what their situation is and not going by what somebody else told them you need to talk to a broker
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Um, I was just telling this to someone earlier. I said, you know, if someone walked up to me and was like, Hey man, how do I, um, how do I fix a root? I don't know. I call a roofer, man. Like, I don't need to know how to fix a roof. I don't need to know about the shingles in the wood. And you don't need to know about any of that. Oh, well we put this, I don't care about that. Just fix the root.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Right. How do I fix my engine? I don't care. I take it to a mechanic. They fix the engine.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
They make it so easy for people to choose their own insurance, but what they don't do is educate you on why you want to choose that insurance because the insurance company makes money when you spend more money than you should and then don't use it. I mean, that's how they make their money, right? It's an 80-20 split. Yeah.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Well, that's a good one, you know, because if you're an entrepreneur or you're a small business owner and you have employees, there's a great way that you can leverage out. the manpower, right? There's two things we can do.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
One, if you're under five employees, we can put you in an association with millions of other people that makes it look like you're an employee of this company with millions of people. And then I can get you really low costing insurance PPOs for your entire company. Or if you have more than five employees, there's lots of different insurance strategies that people can get on that are inexpensive.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
You get return on claims at the end of the year. We enroll you in wellness programs where the government actually gives you funds as well for offering insurance to your employees. So there's all these upsides to giving benefits to employees rather than just being like, hey, here's a stipend, 500 bucks, go buy what you want. What are those people going to do?
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
They're going to make a mistake and they're going to look at you or the employer and be like, this is your fault. Like, you know what I mean? So it's always good to deal with an agent for sure.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
You know, to really get to where I want to go, it's about helping as many people as possible. And I can only be in so many places. So it's about training the next generation to understand the lead with impact, lead with purpose, and have passion for what they're doing.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
So being able to translate that emotion to other people is really where I'm going to build that legacy where when I'm retired or I get out of the business, I'm going to have hundreds of brokers that I've taught and trained that are going to move it forward and then teach the next generation and the next generation.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And that's going to influence my family, my daughters, my clients, people around me towards something that lasts throughout time. Yeah. That's really what I'm trying to change is those systems and those strategies. You know, a lot of my industry, they don't use technology. And it's wild. It's wild to me that I'm like, you got to start doing this.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And for them, they're like, oh, I automated an email. It's mine.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
When I moved to America, that's like what I saw. It's wild how it's done. So I'm trying to change all of that and move people into a pace where they can impact more people at a time, do one to many, and really be able to get their mission out there a lot faster and a lot more clear. Good.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
I got into insurance 22 years ago and it was out of really desperation. I was dead broke and I was really struggling in life and I found my purpose in insurance. And then I found myself a little bit immature and I didn't have the personal development and the disciplines that I have today. So I made a lot of money and then lost money. And then I made a lot of money and then lost money.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And the second time that I had lost all this wealth, I decided I'm going to become a broker so no one else can control my future. But that was a proverbial jumping off the edge. That was like two feet off the edge into the deep. That was like a big choice to make because I didn't have any money. And I had bills and I had responsibilities. So I was like, okay, now I've got to work a lot.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And I worked three jobs for about three and a half years. And I sacrificed all my time. And it was really just to plug in.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
and make sure that i was earning an income and i was able to chase this dream that i wanted which was to become an insurance broker and i had people in my camp that were like maybe you shouldn't do this maybe you should be in real estate maybe you should do that maybe you should do this and i was i had a good friend of mine who's a mentor tim ramick who was like no man you just got to stay the course don't listen to those people they love you they don't know any better stay the course stay the course i promise you i promise you it'll work out and he was right you know about
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Yeah. Yeah. No, it's true. So doing all that, it really, it made me disciplined and it also taught me the lesson that I can go through anything and rebuild myself. Multiple times. Multiple times. Multiple times.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
I would say you gotta set the right expectation that it's never gonna get easier. Because the more peaks and ditches that you go through, the next peak is higher than the last one you hit. Which means the climb up is worse. And the way down is worse. So it gets worse, but better.
The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
And it's important to build resilience within yourself and a belief system that you can tether to that says this is possible. I will make it through this. We were we were meant to go through difficult times. Yeah. Built for it, right? Like that's the unique thing of being a human being is no one's coming to save us because we're already saved and our destinies are in front of us to be great.