The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
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How did Filip Lundstedt get into the insurance industry?
I got into insurance 22 years ago, and it was out of really desperation. I was dead broke, and I was really struggling in life, and I found my purpose in insurance. And then I found myself a little bit immature, and I didn't have the personal development and the disciplines that I have today.
Philip Lundstedt is a U.S. Marine Corps veteran turned visionary entrepreneur, bestselling author, and CEO of ProCare Consulting. With over 16 years in the insurance industry, he's on a mission to revolutionize how individuals and businesses approach health and life insurance.
I really found my calling within the insurance industry, helping people understand what seemed to be complex ideas and complex strategies and making it super simple and allowing people to really win in the game of insurance by giving them the strategies that most insurance companies don't even want you to know about.
So let's talk about the two sides of the coin, right? You've got someone looking for themselves and their family and then the business owner. Yep. So give us a few tips, a couple of minutes overview on the solo side.
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Hello and welcome back to another episode of Legacy Makers here with my friend Philippe, who is the insurance guru, but he's on a mission to really redefine and revolutionize the insurance game. He's helped myself and many of my friends and clients and, you know, really make it a positive process, a process that isn't scary and isn't, you know, going to rip you off and leave you hanging. And I think it's so great what he's doing. So excited for this. Welcome. Awesome. Really, thank you so much. So, you know, you're called the insurance guru. You take a very different approach to insurance and your own story is is is epic. You know how you've kind of gone from multiple jobs burning out, you know, to really building a great business where now you're helping hundreds of people.
So let's start there. Do you want to kind of give me the overview of your life story?
Yeah, no, for sure. Yeah, I grew up with the entrepreneurial spirit. I've always been kind of in business for myself, so to speak, from a super young age. I was very blessed with, you know, well-off parents, but they had some hard lessons for me to learn, which is they're not going to give me any money. So I had to go out and earn it myself. Right. So I remember buying my first 10 speed bike or 12 speed bike, whatever it was back then. And just kind of going through life, knowing that I had the ability to adapt and influence people. Right. And then when I got out of the Marine Corps, I got into the insurance industry and I really found my calling within the insurance industry, helping people understand what seemed to be complex ideas and complex strategies and making it super simple and allowing people to really win in the game of insurance by giving them the strategies that most insurance companies don't even want you to know about.
Mm hmm. And why are you so passionate about insurance? I don't know what it is, Rudy, but it's like a God-given talent that came to me. There was a lot of things I wasn't really great at, but for some odd reason, insurance just, it fit. I just understood it. It was just natural for me to kind of go through it. And when I got natural at it, I was just like, I want to know more and I want to know more. And it was a hunger that was insatiable that I just wanted more and more and more. And then as I was helping people, you know, the fulfillment and joy from people saying, hey, man, you really made a big difference for me. And, you know, without you, I would have been in trouble.
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