The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
Mon, 05 May 2025
SUMMARYFilip Lundstedt, a U.S. Marine Corps veteran, visionary entrepreneur, bestselling author, and CEO of ProCare Consulting, brings over 16 years of experience in the insurance industry. In this episode of Legacy Makers, Filip discusses his unlikely start in insurance, a journey born out of financial struggle and personal development. He shares how his natural affinity for the complex world of insurance quickly evolved into a mission-driven career aimed at educating and empowering individuals and entrepreneurs alike. His unconventional approach to insurance is centered around simplification, transparency, and strategies that most traditional agents overlook or withhold.Throughout the episode, Filip unpacks the flaws of the insurance sales industry, contrasting it with his white-glove, client-first methodology. From helping individuals lower costs without compromising coverage, to guiding business owners on leveraging group strategies and underwritten plans, Filip presents insurance not as a burden but as a tool for peace of mind and financial protection. His deeper mission is not just service, but legacy—training the next generation of brokers to continue the work with ethics, impact, and empathy.CHAPTERS1:42 – Finding Purpose in the Policy: A New Vision for Insurance3:08 – Mentorship Over Metrics: Changing the Industry Mindset4:40 – Values First: The New Standard in Insurance Leadership6:30 – Authenticity Sells: Why Being Real Wins in Insurance8:02 – Teaching, Not Just Selling: The Guru's Educational Approach9:25 – The Ripple Effect: Empowering the Next Generation of Agents10:57 – Legacy Over Commission: A New Insurance Ethos12:18 – Turning Brokers into Purpose-Driven Leaders13:46 – Building a Culture That Transforms the Insurance GameGUEST DETAILSFull Name - Filip lundstedtIG - FTLundsFB - Filip LundstedtWebsite - https://procare.consulting/
Chapter 1: How did Filip Lundstedt get into the insurance industry?
I got into insurance 22 years ago, and it was out of really desperation. I was dead broke, and I was really struggling in life, and I found my purpose in insurance. And then I found myself a little bit immature, and I didn't have the personal development and the disciplines that I have today.
Philip Lundstedt is a U.S. Marine Corps veteran turned visionary entrepreneur, bestselling author, and CEO of ProCare Consulting. With over 16 years in the insurance industry, he's on a mission to revolutionize how individuals and businesses approach health and life insurance.
I really found my calling within the insurance industry, helping people understand what seemed to be complex ideas and complex strategies and making it super simple and allowing people to really win in the game of insurance by giving them the strategies that most insurance companies don't even want you to know about.
So let's talk about the two sides of the coin, right? You've got someone looking for themselves and their family and then the business owner. Yep. So give us a few tips, a couple of minutes overview on the solo side.
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Hello and welcome back to another episode of Legacy Makers here with my friend Philippe, who is the insurance guru, but he's on a mission to really redefine and revolutionize the insurance game. He's helped myself and many of my friends and clients and, you know, really make it a positive process, a process that isn't scary and isn't, you know, going to rip you off and leave you hanging.
And I think it's so great what he's doing. So excited for this. Welcome. Awesome. Really, thank you so much. So, you know, you're called the insurance guru. You take a very different approach to insurance and your own story is is is epic. You know how you've kind of gone from multiple jobs burning out, you know, to really building a great business where now you're helping hundreds of people.
So let's start there. Do you want to kind of give me the overview of your life story?
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Chapter 2: What makes Filip Lundstedt's approach to insurance different?
Plus, if anything ever happened to me anyways, someone else is going to pay the bill. It's a great peace of mind, you know?
Yeah. I mean, really, that's, you know, the health care system in many other countries, obviously government funded. Yep. America, it's, you know, it's different, right? And it's kind of strange coming from the UK where people can be without insurance and get refused treatment, you know?
Or even if they do get the treatment, they maybe have a life of debt after because they didn't have the right insurance. Correct. It's kind of scary. Yeah.
It really can be if you're not prepared for what you're walking into. And a lot of people, you know, the number one reason why people go broke in America is because of medical expenses. Really? It's the number one reason, right?
But it's crazy because it's like you can't drive a car without insurance, but a lot of people walk around without their health insurance. Oh, a lot of people, yeah.
There was a time, there was one time everybody had to have insurance for penalties and stuff, right? The marketplace, but then they kind of got rid of that and rolled it back because... It was just insane. Some people that are like, if you're healthy and wealthy, you're paying thousands and thousands of dollars a month for an HMO. And you've got someone that makes no money and pay nothing for it.
Right. And you're like, well, I'm paying for that person to be on there and I'm healthy. Why would I do this with someone that's healthy and wealthy? I just take them and I say, listen, you got to you got to leverage your health to get a lower premium. So we put you through an underwritten program. Yeah.
When you go through an underwritten program, it's a lot cheaper because they can they know the risk. So they look at like BMI, you know? Yeah, they look at your BMI. Sometimes they do blood. Sometimes they're going to look at your... They're always going to look at your medical background and history. Some of them are fully underwritten.
Some just have knockout questions where it's just like 12 questions that if you answer no to all of them, you're good to go. They have pre-existing conditions if you lie on that application. So it's like those safeguards, but the insurance company does it because they're able to leverage the risk. Yeah, that makes sense. And if you're healthy and wealthy, that's the best way to do it.
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Chapter 6: What is the importance of mentorship in the insurance industry?
They make it so easy for people to choose their own insurance, but what they don't do is educate you on why you want to choose that insurance because the insurance company makes money when you spend more money than you should and then don't use it. I mean, that's how they make their money, right? It's an 80-20 split. Yeah.
So let's talk now about a couple of minutes, just entrepreneurs listening. What should they do differently if they own a business, if they have employees maybe?
Well, that's a good one, you know, because if you're an entrepreneur or you're a small business owner and you have employees, there's a great way that you can leverage out. the manpower, right? There's two things we can do.
One, if you're under five employees, we can put you in an association with millions of other people that makes it look like you're an employee of this company with millions of people. And then I can get you really low costing insurance PPOs for your entire company. Or if you have more than five employees, there's lots of different insurance strategies that people can get on that are inexpensive.
You get return on claims at the end of the year. We enroll you in wellness programs where the government actually gives you funds as well for offering insurance to your employees. So there's all these upsides to giving benefits to employees rather than just being like, hey, here's a stipend, 500 bucks, go buy what you want. What are those people going to do?
They're going to make a mistake and they're going to look at you or the employer and be like, this is your fault. Like, you know what I mean? So it's always good to deal with an agent for sure.
So, so next question, let's talk about, you know, you got your TV episode. It's more about your story as well. And, and, and obviously your goals and really changing an industry that's maybe archaic and crazy and, uh, you know, all the things we discussed, but, but what is your story to get there?
You know, to really get to where I want to go, it's about helping as many people as possible. And I can only be in so many places. So it's about training the next generation to understand the lead with impact, lead with purpose, and have passion for what they're doing.
So being able to translate that emotion to other people is really where I'm going to build that legacy where when I'm retired or I get out of the business, I'm going to have hundreds of brokers that I've taught and trained that are going to move it forward and then teach the next generation and the next generation.
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