Filip Lundstedt

And then I just started hiring brokers and really training them and teaching them on how to better put dollars in their pockets and live with a purpose and live with passion at the same time.

And then I just started hiring brokers and really training them and teaching them on how to better put dollars in their pockets and live with a purpose and live with passion at the same time.

And then I just started hiring brokers and really training them and teaching them on how to better put dollars in their pockets and live with a purpose and live with passion at the same time.

But I think what's great with you, knowing you and working with you for so long is, you know, as the CEO now and the owner, you're really trying to build those systems and those processes. And, you know, I see all the in-depth training you give to them and the quality care. Because I think when I think of insurances and sales, it's like this Wolf of Wall Street style sales floor, right? Yeah.

But I think what's great with you, knowing you and working with you for so long is, you know, as the CEO now and the owner, you're really trying to build those systems and those processes. And, you know, I see all the in-depth training you give to them and the quality care. Because I think when I think of insurances and sales, it's like this Wolf of Wall Street style sales floor, right? Yeah.

But I think what's great with you, knowing you and working with you for so long is, you know, as the CEO now and the owner, you're really trying to build those systems and those processes. And, you know, I see all the in-depth training you give to them and the quality care. Because I think when I think of insurances and sales, it's like this Wolf of Wall Street style sales floor, right? Yeah.

But yours is definitely like, I feel more like the Louis Vuitton style, the bespoke custom, right? And you put a lot of bells and whistles around it like Louis Vuitton does, right? Like when you go to Louis Vuitton, they give you water on a little glass plate, you know, and there's a line outside and they let you in one by one and the stanchions. And like, I feel that's what you're doing.

But yours is definitely like, I feel more like the Louis Vuitton style, the bespoke custom, right? And you put a lot of bells and whistles around it like Louis Vuitton does, right? Like when you go to Louis Vuitton, they give you water on a little glass plate, you know, and there's a line outside and they let you in one by one and the stanchions. And like, I feel that's what you're doing.

But yours is definitely like, I feel more like the Louis Vuitton style, the bespoke custom, right? And you put a lot of bells and whistles around it like Louis Vuitton does, right? Like when you go to Louis Vuitton, they give you water on a little glass plate, you know, and there's a line outside and they let you in one by one and the stanchions. And like, I feel that's what you're doing.

So how did you, you know, and that's part of being a smart business owner as your USP. And so how do you come up with these things to separate yourself?

So how did you, you know, and that's part of being a smart business owner as your USP. And so how do you come up with these things to separate yourself?

So how did you, you know, and that's part of being a smart business owner as your USP. And so how do you come up with these things to separate yourself?

I really wanted to give people a Ritz Carlton experience on a Motel 6 budget. So it was just beautiful that I could, I know their names, I know their wants, I know their needs by asking them at least 22 questions because that typically breaks down the walls of defense with people. Because most people, they run into an insurance salesperson. It's probably right below having a root canal.

I really wanted to give people a Ritz Carlton experience on a Motel 6 budget. So it was just beautiful that I could, I know their names, I know their wants, I know their needs by asking them at least 22 questions because that typically breaks down the walls of defense with people. Because most people, they run into an insurance salesperson. It's probably right below having a root canal.

I really wanted to give people a Ritz Carlton experience on a Motel 6 budget. So it was just beautiful that I could, I know their names, I know their wants, I know their needs by asking them at least 22 questions because that typically breaks down the walls of defense with people. Because most people, they run into an insurance salesperson. It's probably right below having a root canal.

Like that's how much you want to get it done, right? Like it's like right below, like you'd rather have a root canal than deal with an insurance guy. Because like you said, most people, Wolf of Wall Street, they're banging on my door. They're blowing me up on the telephone nonstop. So when you come in with this tailored service for people and say, well, listen, I'm just going to educate you.

Like that's how much you want to get it done, right? Like it's like right below, like you'd rather have a root canal than deal with an insurance guy. Because like you said, most people, Wolf of Wall Street, they're banging on my door. They're blowing me up on the telephone nonstop. So when you come in with this tailored service for people and say, well, listen, I'm just going to educate you.

Like that's how much you want to get it done, right? Like it's like right below, like you'd rather have a root canal than deal with an insurance guy. Because like you said, most people, Wolf of Wall Street, they're banging on my door. They're blowing me up on the telephone nonstop. So when you come in with this tailored service for people and say, well, listen, I'm just going to educate you.

And then I'm going to show you all the options because I have no bias. I represent all the companies. So I don't really care what insurance you choose. I just want you to be happy.

And then I'm going to show you all the options because I have no bias. I represent all the companies. So I don't really care what insurance you choose. I just want you to be happy.