Filip Lundstedt

Even like, you know, the book's an extreme thing, but even like the title of the book or in the chapter outlines, right, could work. And for you, like come in prepared.

Even like, you know, the book's an extreme thing, but even like the title of the book or in the chapter outlines, right, could work. And for you, like come in prepared.

Even like, you know, the book's an extreme thing, but even like the title of the book or in the chapter outlines, right, could work. And for you, like come in prepared.

Exactly. You know, it's super smart. And especially when you're dealing with small business owners, because they're not thinking about insurance most times, right? They're thinking about commissions and systems and strategies. And then they're like, well, I'm a small business. I don't have to offer health insurance. Why would I?

Exactly. You know, it's super smart. And especially when you're dealing with small business owners, because they're not thinking about insurance most times, right? They're thinking about commissions and systems and strategies. And then they're like, well, I'm a small business. I don't have to offer health insurance. Why would I?

Exactly. You know, it's super smart. And especially when you're dealing with small business owners, because they're not thinking about insurance most times, right? They're thinking about commissions and systems and strategies. And then they're like, well, I'm a small business. I don't have to offer health insurance. Why would I?

I think that's right. Yeah. So let's leave. Let's transition into that. Why would they?

I think that's right. Yeah. So let's leave. Let's transition into that. Why would they?

I think that's right. Yeah. So let's leave. Let's transition into that. Why would they?

Right, so why would you offer health insurance? Well, it depends on what kind of business owner you are, right? We kind of talk, some people are just salespeople and they just sell. They don't ever grow from there. And some business owners are just like, well, I'm okay doing 80 grand a year. And I'm like, it's a hobby then, right? Like you have a hobby, not a business.

Right, so why would you offer health insurance? Well, it depends on what kind of business owner you are, right? We kind of talk, some people are just salespeople and they just sell. They don't ever grow from there. And some business owners are just like, well, I'm okay doing 80 grand a year. And I'm like, it's a hobby then, right? Like you have a hobby, not a business.

Right, so why would you offer health insurance? Well, it depends on what kind of business owner you are, right? We kind of talk, some people are just salespeople and they just sell. They don't ever grow from there. And some business owners are just like, well, I'm okay doing 80 grand a year. And I'm like, it's a hobby then, right? Like you have a hobby, not a business.

Every business is eventually going to want to grow and then eventually want to scale. And a great way of doing that, because we have to remember as entrepreneurs and business owners, We know how much money we can get, so we don't have a cap on that. But the people that you want working for you that maybe are W-2s, they don't have that same mindset. They want security and safety.

Every business is eventually going to want to grow and then eventually want to scale. And a great way of doing that, because we have to remember as entrepreneurs and business owners, We know how much money we can get, so we don't have a cap on that. But the people that you want working for you that maybe are W-2s, they don't have that same mindset. They want security and safety.

Every business is eventually going to want to grow and then eventually want to scale. And a great way of doing that, because we have to remember as entrepreneurs and business owners, We know how much money we can get, so we don't have a cap on that. But the people that you want working for you that maybe are W-2s, they don't have that same mindset. They want security and safety.

And benefits are some of the biggest things that employees are chasing.

And benefits are some of the biggest things that employees are chasing.

And benefits are some of the biggest things that employees are chasing.

I mean, I learned about that like when we were hiring and growing to, you know, 50 people plus in office, it was coming up all the time, right? As an entrepreneur, I don't know. Yeah, right. You know, and I would have to just keep sending them to HR and eventually I got so sick of people asking us, I had a one pager made so I could just say, here it is. So it's funny how much that's valued.

I mean, I learned about that like when we were hiring and growing to, you know, 50 people plus in office, it was coming up all the time, right? As an entrepreneur, I don't know. Yeah, right. You know, and I would have to just keep sending them to HR and eventually I got so sick of people asking us, I had a one pager made so I could just say, here it is. So it's funny how much that's valued.