Filip Lundstedt
speaker
192 appearances
2 recordings
2 series
first heard Mar 2025
last heard May 2025
Filip Lundstedt’s voice in public audio — every appearance, attributed to the second.
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Appearances
Living The Red Life · Filip Lundstedt on Turning Insurance Into a Profit Machine · 6 Mar 2025
podcast
And then I just started hiring brokers and really training them and teaching them on how to better put dollars in their pockets and live with a purpose and live with passion at the same time.
But I think what's great with you, knowing you and working with you for so long is, you know, as the CEO now and the owner, you're really trying to build those systems and those processes. And, you know, I see all the in-depth training you give to them and the quality care. Because I think when I think of insurances and sales, it's like this Wolf of Wall Street style sales floor, right? Yeah.
But yours is definitely like, I feel more like the Louis Vuitton style, the bespoke custom, right? And you put a lot of bells and whistles around it like Louis Vuitton does, right? Like when you go to Louis Vuitton, they give you water on a little glass plate, you know, and there's a line outside and they let you in one by one and the stanchions. And like, I feel that's what you're doing.
So how did you, you know, and that's part of being a smart business owner as your USP. And so how do you come up with these things to separate yourself?
I really wanted to give people a Ritz Carlton experience on a Motel 6 budget. So it was just beautiful that I could, I know their names, I know their wants, I know their needs by asking them at least 22 questions because that typically breaks down the walls of defense with people. Because most people, they run into an insurance salesperson. It's probably right below having a root canal.
Like that's how much you want to get it done, right? Like it's like right below, like you'd rather have a root canal than deal with an insurance guy. Because like you said, most people, Wolf of Wall Street, they're banging on my door. They're blowing me up on the telephone nonstop. So when you come in with this tailored service for people and say, well, listen, I'm just going to educate you.
And then I'm going to show you all the options because I have no bias. I represent all the companies. So I don't really care what insurance you choose. I just want you to be happy.
thing up front, right? Because I think most of them, they're like, they have their go-to thing, the gimmicky thing, and then they just sell that no matter what.
Yeah. And most brokers do. They represent three or four companies and then they just hammer those three or four.
And they get commission, the most commissions from one. So they push people. Exactly.
Exactly. And for me, I'm terrible with it. I don't really count commissions. I just,
work and i have systems that do it for me and i'm just like if it's the right fit it's the right fit but you have you but it's like customer value right if you do it that way you probably make more in the long run because the referrals yeah referrals happy customers versus someone gets sold in the wrong plan they're looking every year they're like exactly their gut kind of tells them oh i did it this year but next year i'm gonna look again
exactly it was like you were saying with systems we're constantly educating people we're doing q a sessions every quarter for each individual insurance company we're doing nurture systems where i'm doing about 67 touch points per year per client and that's between letters cards emails text messages seminars member meets luncheons all these different ways
of making sure that we're in front of them, right? Because tippets on top of minds, right? So I just want to always make sure that my clients are going to call me, me, our company, rather than call the insurance company. I want them to call me first. So I believe that, you know, the know, like, trust triangle, right? If they get to know me and they get to like me, they will trust me.
And if they can trust me with their problems and I solve it once, then I impact their life. then they're going to tell everybody, hey, you got to call my guy, you know, whether it's a business owner or a senior or even a solopreneur, right? It doesn't matter if I'm giving them that attention and that understanding so they're clear about what their choice is. It just, everybody wins.
Well, and it's funny in sales because people will definitely pay more if they have that relationship. Like I know when I found a good like car dealer, right? Or a good...
I'm trying real estate person for example like I don't care if the car's a bit more with that dealer if I just know I can like he's reliable I trust him he's a good guy you know and so I think obviously some people always just go for the best deal but especially more upper class people and entrepreneurs I think we'll all happily pay more if we feel that connection for sure do you see that even with the customers on a budget that they still see you know they'll still sacrifice sometimes the cheaper option because of the relationship you've built
I do. I see sometimes people are on a plan and they're like, well, I love my plan, but I don't like my broker or my agent. And I really like you. And I'm like, well, I can't do an agent of record switch on this company. But there are other programs that you could look at. And they're like, I'm willing to go to another program and get less to be with you because with you, I'm going to get more.
And by more, it's time, right? Because time and money are commodities that we all have. But you can't replace time. God's only giving us so much. So for those people, I'm saving them time, and that's the value. And the frustration. I mitigate the risk of frustration and anxiety around something that's below a root canal. You know what I mean?
So how do the entrepreneurs watching this, they have some sales reps. Probably right now, sales reps are just doing sales calls. Sales...
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