Finn Kelly

We're actually about to do a capital raise.

So I suppose we've now had six businesses between Sarah and I, and we've actually sold a couple, still got a few more going, and we've built them all through our own funding.

And it does just sometimes slow you down a little bit.

Right now, we believe we've got a huge opportunity with Wheel of Numbers.

No one's really established the brand for entrepreneurial accounting.

And, um, with the, the rise of entrepreneurs, we just want to scale it quickly.

And it's the biggest problem is funding that first year or two years growth.

We've got a recurring revenue model.

It's sticky, but still we have to put on the team members first and the marketing to be able to do this like a SaaS business.

We do.

We actually don't see ourselves as a service-based business.

We see ourselves as a SaaS business.

And we like to call ourselves, we're a software plus service type business.

And it's very important that we focus on that model because that's how you scale where everyone else is trying to compete in service-based businesses and they just don't work.

Churn is quite low.

So our model that we want to target is about 2% per month.

We've had a little bit high so far, but there's been some drivers from that.

So originally we took on people who weren't our right market fit.

We now have a very like in-depth application process internally when a new member joins.

Do they fit the right characteristics?