Flavio Briatore

speaker

617 appearances 1 recordings 1 series first heard Aug 2026 last heard 1 Aug

Flavio Briatore’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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Yeah.

For Alpine especially.

You know, we are creating the brand Alpine as well.

And the idea to have Gucci was really up in one day because we have a riveting

in Formula 1 to sponsor the event, but we never had a luxury brand in the car.

So I had this idea to start talking with Luca De Meo.

You know, Luca was in Aston before, was in charge of Renault, was the chairman of Renault, and Luca in the beginning believed it was a very bad idea.

And this was while he'd moved to Gucci already, or was this before he'd moved?

No, no, no.

He was moved already to Gucci.

And we're talking, Luca is a very good friend of mine, and we're talking all the time about the brand having a caring.

And I said, Luca, no, it'd be fantastic if you have...

We have Eni, one of the big Italian companies, European company.

We have MSC, number one in the world.

So why we don't put Gucci?

That's why I lead the group.

And the number one in the world, the name, you know, you're talking about a company doing six billion turnover.

In the beginning, he tell me, it was a very bad idea.

Okay.

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