Flavio Briatore

speaker

617 appearances 1 recordings 1 series first heard Aug 2026 last heard 1 Aug

Flavio Briatore’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

Appearances

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The Race F1 Podcast · Race Business: How Flavio Briatore turned a 'very bad idea' into a $150 million F1 deal · 1 Aug 2026 podcast

You know, because before the right to survive, we survived.

And after arriving the right to survive, we survived much better.

And Liberty has done an incredible job.

After that, Stefano was arriving six, seven years ago.

We've done incredible jobs.

We had 24 races.

I don't know if you remember, but for us it was impossible to race in America.

Burnish Rye, we had one stupid race in Phoenix with zero spectators.

There was another one in Indianapolis with a lot of trouble, you remember?

We never raced because it was between Bristol and Michelin, etc., etc.

So I tried as well with Donald Trump to race in Jersey.

We didn't succeed because the guy wanted to build in the track of bankruptcy.

So it was impossible.

Now you go to America, you go to Miami, 500,000 people, you go to Austin, you go to Vegas, it's completely... You see the Formula One is changing dramatically.

You see every race is sold out, sold out, raining, not raining.

And what is changing is really the commercial side.

Liberty is much more open.

Bernie was very strong, very restrictive in the business.

And Liberty opened the commercial side, opened completely.

Marketing opened completely.

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