Flavio Briatore

speaker

617 appearances 1 recordings 1 series first heard Aug 2026 last heard 1 Aug

Flavio Briatore’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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In the beginning we had the car with the Benetton color and everything.

After that it was too expensive for Benetton only when you put some yellow, some other one color, some blue or whatever.

But Benetton was the first example.

I remember at one point,

We have much more to know about the racing team and not the shop.

I swear, it was incredible.

To win the championship with the T-shirt maker was incredible.

Nobody gave us one penny when we started in 89, 90.

In 95, we were ready to be world champions.

It was really, really super.

Red Bull tried to do about the same with different finance, completely different system.

At the time our budget was very tight with respect to everybody.

We done it.

Thank you to Michael Schumacher who was the big asset of the team.

You know, in the end you're managing people.

After you have the final product, it's the car, whatever it is.

The idea of Benetton to be in Formula 1 was always because it was a worldwide sport.

And Luciano liked Formula 1 a lot.

One brother liked rugby, another brother liked volleyball, etc., etc.,

But the idea was, in the beginning, really, we tried to put Benet to a different level, respect other one team.

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