Frank Bien

I mean, we start to look at magic number and stuff like that.

So you can look at sort of how things grow over time.

Yeah, so I mean, it's defined in a number of ways.

But basically, you're looking at what it costs from a marketing acquisition perspective.

and how much your MRR is growing over those points.

So it includes the upsell and things like that, whereas the original CAC ratio doesn't include the upsell.

Man, I don't know, I couldn't even tell you that equation off the top of my head.

You know, Bessemer writes a lot of stuff, like buying Dieter and those guys.

They write a lot on this stuff, and those are great articles to read.

Exactly.

I mean, so we don't go through the specific numbers, but it's really healthy.

We're very cash efficient.

There's a lot of companies in sort of this –

data space that have blown up and spent a lot of money and things like that.

And we knew we did not want to go that way.

So it's very efficient.

Yeah.

And then we see upsell and stuff like that.

So yeah, it looks great.

And they stick with you over a long period of time.