Frank Cantone

Yeah, so you're not going to be able to make one product that puts you to sleep and then wakes you back up.

We've had people try to do that.

Really?

Come on.

We definitely got that request before.

You do have your bad actors where someone comes to us.

We want to make this.

And we say, well, that is not exactly possible.

So they'll go to someone else and they'll say, hey, can you make this?

Someone says yes.

All of a sudden it's in the market, but no one's checked what's really in it.

Yoga mats or, you know, water bottles, anything that it might be, they wind up coming to supplements at some point because it's something people take every month and they reorder, right?

So it attracts entrepreneurs from different markets to say, hey,

I can only sell this guy so many, you know, yoga mats, right?

Yeah, he's going to use it once or twice.

I can sell him the same green superfood powder every month.

And that customer lifetime value is going to go way up.