Frank Isola

But people hate him for it.

Frank Ayatollah.

Within 30 seconds.

Yep, I saw the whole thing.

I got to go.

Remember that?

Yeah, so I'm Charles Barnes.

I'm Chief Marketing Officer of Translation.

And this all started with a conversation between Steve Stout, our founder, and I believe Jim Dolan.

Obviously, the free agency window was coming up.

And there was a desire to create some like, I guess what you would call...

like more intimate assets to talk to a couple of superstars than they would normally produce.

And, you know, they had a lot of cap space at the time and they wanted to go after some big stars.

And so they highlighted the three Ks, you know, and they were like, yeah, we want to get after them.

Can you write me?

It was kind of like the Cyrano de Bergerac, you know what I mean?

Like, but not being able to talk to Roxanne, not being able to follow her around.

So, you know, what would be,

We'll be persuasive to these guys.

We're here at Madison Square Garden and the season opener, probably the biggest ever.