Frankie

And I just asked her, I said, hey, is there anyone supporting farmers, you know, with this process?

And she said, there's not a software platform.

Uh, so that's where, you know, like one of the things, not being generational family farmers, we brought some business acumen into farming and, you know, nothing big.

It's just some spreadsheets, leading and lagging indicators, things like that, business intelligence.

And so we use that within our, our farm.

And so we said, well, what, you know, if we just put like a little user interface over a spreadsheet, would a farmer like that?

And that's kind of where we started with Quick Organics.

The other thing that we had in our community, which is really cool, is that, you know, my dad went out and he developed relationships with local farmers in the community and said, hey,

I don't know what I'm doing.

Would you help me out?

And if you help me out, like I'm really good at selling things.

So he could get contracts that he could never fill, but he could go to a farmer and say, listen, I got, what are you growing?

We can fulfill that.

Right.

And so we started this little, it's not technically a co-op, but what we started doing is information sharing.

Right.

And all of a sudden everyone's bottom line profitability started to creep up a little bit.

Right.

And that was the thing that got me really excited was like once I understood how important farming is in general, it doesn't matter if it's conventional or organic, feeding humans is a really big deal.

And a business model where I got to go borrow money.