Frankie

And hope that I get a crop that can pay that loan back so I can borrow it again.

That's really stressful.

It's really challenging.

So if we can figure out how to... And when I saw some of the stress that was happening with my dad, I started to research a little bit of what's going on in the farming population, right?

And the stress that is on families.

I mean...

75% of all U.S.

farming families have two to three sources of income outside of farming just to make ends meet.

It just doesn't work, right?

It's broken.

So for us, this business, the real reason why is because we believe that

that we can increase bottom line profitability for farmers based on data insights around like, hey, how can we lower input costs?

Like my dad would go to his whole group and just say, we buy this seed in bulk, we can lower that input cost, right?

Or, you know, we found that we increase yield based on X, Y, Z. And we share that information with each other.

So that's the why behind Quick Organics is the excitement of

Really empowering those farmers to stay on their land, not want to leave.

Like an article came out today that the next generation of kids just don't want to be farming.

Right.

And I get it.

Yeah.