Frankie

Like the one thing that in agriculture, everyone is time starved.

So we have to look for ways to provide time back.

And if anyone's going to invest in doing anything, especially when it comes to software, it's got to be simple and easy.

Like, the one thing about my dad is he's an early adopter.

So we were on Granular when they first came out.

We were on... Farmer's Edge.

Farmer's Edge.

Like, we used them all.

But the thing was is they were software platforms designed by software people.

not farmers.

And so they were too complicated and they didn't really understand what it was like being out in the field.

And so that was the challenge for us.

And so this is where Quick Organics kind of comes into place.

We spent four years having farmers test our product before we ever put it out on the market.

to make sure that we designed something that was simple, easy to use, not hardware dependent.

So you don't need the latest, greatest phone.

You don't need the latest, greatest computer.

It could work out in the field if you don't have connectivity.

Those are all the important things.

Yeah.