Frankie

To your point, though, like, there isn't a margin of error.

There isn't, like...

The USDA does not.

And so that was the stress.

So when we're having this conversation in 2019, he's like, I love doing this.

I love farming organic.

But it is so stressful because I could lose my certification.

And all of a sudden, that means we're back into that three-year cycle again.

So that's the why behind this product is because it is, being an organic farmer, it's stressful.

I mean, being a farmer in general is stressful.

But then on top of it, to your point, and I love that you pointed this out, because that's how we felt.

He had to give us a little wiggle room.

We can get into that in the next podcast.

You guys actually know the expert in that space.

I mean, I think what we also realize is not everyone can afford to have that person.

Well, that's actually the why of quick.

That's why the software platform, like, so it's, it was because we knew not everyone could afford that person.

And so it literally, like we, we have farmers who have filled out their organic system plan on their phone and their tractor while they're planning that simple.

Whereas,

We had a person who she spent days doing that.