Franz Riedel

Absolutely.

Yes, PurePlay SaaS.

Well, we have a very, very small portion of professional services, but it's 97% SaaS technology, SaaS revenue, yeah.

People are paying to use our, well, what has now become a content management system, really.

We started out as a software, you could say, a tool to...

to write content, blogs, storytelling, this sort of thing.

And the idea behind it was always to have the design automated in a way.

Just because we saw, and back when we first started, that was years ago, we saw different device sizes coming out

People needing more content on different devices, they needed more regular, more frequent updates than back in the old days.

And we thought to ourselves, it's not possible to do this, to arrange all this by hand, use Photoshop, cut every graphic to the right size.

When you want to use it elsewhere, another device, another channel, you have to touch it over and over again.

That doesn't seem efficient.

So we wanted to use the machine to actually do the layout based on calculations.

based on intelligence.

Average, let's say $3,000.

So it ranges from around $1,000 to now with our latest product line that we launched, up to $25,000 a month.

So that's a pretty huge range.

Yeah, but on average, $3,000.

Ah, we launched, well, we founded the company, well,

back in 2012 as a b2c model so it was originally designed to or the idea was to create a community where everybody could blog in sort of a visual way even if you might not have photoshop skills or might not might be a designer or somebody skilled at layout and so that was the original idea and then at some point more and more companies approached us we got in touch with them somehow and they all told us they wanted to do