Franz Riedel

content marketing, they needed to publish more content.

So we started out with a SaaS model mid-2014.

In the beginning, that was indeed the case, but at some point we saw this storytelling blogging thing is nice, but it's probably not mission critical enough.

We saw so much more potential for this automation of design, because why restrict it to one small portion of your website?

So the latest updates we've launched are to create landing pages.

Some clients use this to build their homepages or to inject existing content into these relatively static product grid views, you know.

So everybody wants to enhance the experience, but the tools out there, often the shop systems are a bit, well, let's say rigid in a way.

So they don't let you, especially if you don't have IT skills, change stuff.

fast and quick test things, throw it out, put something else in.

Yes.

However, in one aspect of WYSIWYG, because the same thing, well, what you see is not necessarily what you get.

Oh, definitely marketers.

Definitely marketers, e-commerce, e-commerce.

Oh, no, no.

We have some old legacy plans.

Our first client paid probably $800 and they have a two-day cancellation or notice period.

And that was the first.

We had to get a foot in the door, right?

People needed to believe that the machine could take over parts of their website and do the layout for it.

So, no, we started much, much slower than that.